As the end of 2024 approaches, it’s a natural time for reflection and planning in the vacuum, sewing, quilting, and floorcare industries. The holiday rush may be in full swing, but before you close out the year, it’s essential to review your business’s financial health.
I’m Jacob Curtis, CPA, and in my work with retail business owners, I’ve found that a little intentionality now can create significant momentum for the year ahead. Here are my top tips to help you reflect on your 2024 performance, recharge your business, and realign your financial strategy for 2025.
1. Reflect on 2024 Performance
Start with a deep dive into your financials. What worked? What didn’t? Key areas to evaluate include:
Revenue patterns: Were there months of extraordinary growth or unexpected dips?
Profit margins: Did your pricing and expenses align to maximize profitability?
Expenses: Were there areas where you overspent, or could you identify opportunities to cut costs?
This analysis isn’t just about spotting problems; it’s about celebrating successes and finding ways to build on them.
2. Get Ahead on Tax Prep
Tax season is just around the corner, and preparing early will save you headaches later. Here are a few steps to get started:
Organize documents: Ensure all income, expenses, and payroll records are accurate and accessible.
Identify deductions: Take advantage of industry-specific deductions, like training expenses, equipment depreciation, or mileage for business use.
Work with a professional: If you haven’t already, connect with a CPA to ensure compliance and explore tax-saving strategies.
Proper preparation now will ensure you enter tax season with confidence and clarity.
3. Audit and Optimize Inventory
Year-end is the perfect time for a thorough inventory audit. Focus on:
Slow-moving stock: Identify products that haven’t sold well and consider discounts or bundles to clear them out.
Demand planning: Use data from 2024 to forecast inventory needs for Q1 2025.
Shrinkage control: Double-check inventory counts to ensure accuracy and minimize losses.
An efficient inventory process helps streamline tax reporting and ensures you’re ready to hit the ground running in 2025.
4. Realign Your Budget for 2025
Budgeting is more than a numbers exercise—it’s a strategic tool for growth. Use insights from 2024 to create a realistic, actionable plan:
Set measurable goals: Establish achievable revenue and profit targets.
Prioritize spending: Direct resources toward high-impact areas like marketing or staff training.
Build in flexibility: Allow for unexpected expenses or opportunities.
A well-thought-out budget ensures every dollar you spend is working toward your long-term success.
5. Plan for 2025 Growth
As you realign your strategy, think about opportunities for expansion and improvement. Consider:
Tech upgrades: Streamline operations with software tools, like modern POS systems or inventory management platforms.
New offerings: Add products or services that align with customer demand and increase revenue potential.
Team development: Invest in employee training or hire additional staff to meet your goals.
Your business should evolve with your aspirations. Set bold, achievable goals and pursue them with confidence.
6. Communicate and Celebrate
Finally, gather your team to review accomplishments and set expectations for the year ahead. Share key insights from your financial review and ensure everyone is aligned with the vision for 2025. A collaborative approach will inspire ownership and enthusiasm as you enter the new year.
Let’s Make 2025 Your Best Year Yet
The end of the year is a busy time, but setting aside time to reflect, recharge, and realign can transform how you approach the future. With careful planning, you can close out 2024 strong and lay the foundation for an even more successful 2025.
As a CPA specializing in retail and e-commerce, I know the challenges you face and the opportunities ahead. If you have questions or need guidance, don’t hesitate to reach out. Together, we can help your business thrive in the year to come.
Jacob Curtis Sessions
Maximizing Revenue with Inventory and Cash Flow Management
February 13, 2025 :: 1:00 PM
Evaluating Your Return on Advertising Spend
February 14, 2025 :: 10:00 AM
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