KATRINA HELMKAMP NAMED CEO OF SVP WORLDWIDE

Former Whirlpool Executive Takes Helm of World’s Largest Sewing Machine Company

July 19, 2010 – SVP Worldwide, the world’s largest sewing machine company, announced that Katrina Helmkamp, who has held senior positions at Whirlpool Corporation and The ServiceMaster Company, has been named the company’s Chief Executive Officer. She replaces Jeff Feinberg, a managing director at Alvarez & Marsal, who has served as interim CEO over the past year and who will now become a member of the company’s Board of Directors. SVP Worldwide designs, manufactures and sells high quality household sewing machines and related products under the SINGER®, HUSQVARNA VIKING® and PFAFF® brand names.

Ms. Helmkamp was most recently a Senior Vice President at Whirlpool, where she led product development for the $9.6B North American business and improved margins and market share in US Major Appliances. She also has experience in markets around the world and a proven ability to drive the growth of product lines globally – focusing on innovation, enhancement of quality, merchandising, and sales and distribution strategies.

“SVP’s brands are among the most well-known in the world, which presents tremendous opportunities,” said Ms. Helmkamp. “My goal is to have those brands stand for quality and state-of-the-art innovation. I plan to spend significant time in the field, working hand-in-hand with our sales force, meeting with our customers, understanding their issues and instilling in our entire organization the philosophy that we are here to create great products and to help our customers meet the needs of consumers.

“This company has a heritage of innovation and we need to rededicate ourselves to that and do so in a way that gets new products to market quickly. We also need to maximize growth opportunities in markets around the world, many of which already contribute significantly to SVP’s results. And we need to recognize the strength that our dealer network provides and make sure we are giving our dealers every tool available to ensure their success.

“I want to thank Jeff Feinberg who, during his time at SVP, has assembled some outstanding individuals and done the hard work of dealing with some long-standing and challenging operational issues. His work has improved the company significantly, resulted in a number of operational improvements and laid a very strong foundation for future growth.”

Richard W. Frank, SVP's Chairman, said: "Katrina has an outstanding background and the leadership skills to help SVP realize the growth opportunities in front of it. She understands how to grow brands and has a track record of success in global markets. One of her top priorities is to introduce new products designed to better serve consumers' needs. Katrina is committed to proving to everyone we touch - from the dealers selling our most sophisticated machines to the moms who are sewing prom dresses for their daughters - that our products deserve to be a centerpiece in their lives."

Ms. Helmkamp has been with Whirlpool since 2007, most recently as Senior Vice President, North America Product Business Teams. Prior to that, at The ServiceMaster Company, she served as President of Terminix and then as Group President for Terminix, TruGreen Lawn and TrueGreen LandCare – operations that had a combined $2.5 billion in revenues and over four million customers.

Earlier in her career she was a Vice President and Director at The Boston Consulting Group, where she led strategic and operational assignments with consumer goods and industrial clients.

About SVP Worldwide
SVP Worldwide is the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine collections. As a global leader doing business through its affiliated companies in over 190 countries, SVP Worldwide specializes in the design, manufacture and distribution of high quality consumer and artisan sewing, quilting and embroidery machines, accessories and notions. For more information about SVP Worldwide and its brands please visit: www.svpworldwide.com, http://www.husqvarnaviking.com/, http://www.singer.com/ and http://www.pfaff.com/.

7-6-10

HUSQVARNA VIKING® INVITES YOU TO SEW TRENDY TECHNIQUES

Get Inspired and Learn Techniques to Achieve the Latest Trends in Fashion, Home Décor and Quilting at Exciting Educational Workshops Taking Place Across the Country

July 6, 2010 – HUSQVARNA VIKING®, a global leader in sewing machine design and manufacturing, is inviting you to get inspired at Sew Trendy Techniques – a unique, six-hour learning experience where you can acquire the tips and skills to take your sewing to a new level. Hosted by a HUSQVARNA VIKING® dealer in your area, this hands-on class is a fun and easy way to learn how to use your machine and accessories to their fullest potential with guidance from expert educators.

“HUSQVARNA VIKING has been inspiring skilled sewers and quilting enthusiasts since 1872,” said Ann Bragg, Vice President-Aftermarkets of SVP Worldwide, source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine collections. “Our Sew Trendy Techniques classes are meant to unlock creativity and demonstrate how with innovative sewing accessories, and the right knowledge, sewers can update their sewing experience and explore a new world of possibilities.”

At Sew Trendy Techniques educators will share strategies for success and project ideas while demonstrating a variety of tools and tricks, including:

• Stylish effects with ruffles, pleats and gathering
• Creative piping techniques
• Surface embellishment to add dimension and texture
• Ideas for using decorative stitches
• Textured embroideries
• Personalizing with the HUSQVARNA VIKING® 4D™ Express Monogram Wizard
• And SEW much more!

More than 20 Sew Trendy Techniques classes have been scheduled across the country. To find out more about these exciting events or to locate one near you, please visit www.sewtrendytechniques.com. If a Sew Trendy Techniques class has not yet been scheduled in your area, please fill out the “Request an Event” form and let us know you are interested.

About HUSQVARNA VIKING
As the industry leader in bringing new sewing innovations to the marketplace, the tradition of innovation and renowned craftsmanship associated with HUSQVARNA VIKING sewing machines continues today. HUSQVARNA VIKING premium sewing machines have been produced using world-renowned Swedish engineering since 1872. HUSQVARNA VIKING sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime

7-6-10

GET STITCHING FOR PINK:

SVP WORLDWIDE INVITES SEWERS TO START STITCHING TO HELP FIGHT BREAST CANCER

July 6, 2010 - SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, invites sewers and embroiderers across the country and around the world to use their skills to help raise awareness and raise funds for the National Breast Cancer Foundation through STITCHING FOR PINK.

STITCHING FOR PINK is a global online campaign to raise breast cancer awareness and help fund a cure through embroidery. By donating $5, you become a member of STITCHING FOR PINK and will receive ten exclusive embroidery designs - along with complete instructions - that have a breast cancer awareness message or theme. The $5 donation will be given directly to the National Breast Cancer Foundation. The STITCHING FOR PINK awareness and fundraising campaign will culminate on October 30, the final day of Breast Cancer Awareness Month. For more detailed information, please visit stitchingforpink.org.

As a proud supporter of this global initiative, SVP Worldwide has created a very special free, pink-themed embroidery project called “Making a Difference” which will be available on MyEmbroideries.com throughout the month of July. The pattern incorporates words of hope and wisdom as well as beautiful pink embellishments. You can download this inspirational wall-hanging project at http://www.myembroideries.com/MyEmbroideries/stitch4pink/default.aspx .

“Myembroideries.com is the most comprehensive embroidery design shop in the world,” said Ann Bragg, Vice President of Aftermarket and Brand Extension Sales for SVP Worldwide. “We are hoping that with the participation of our passionate users, we can build support for STITCHING FOR PINK and its important mission and have an impact on the fight to cure breast cancer.”

5-26-10

Dragon Threads’ Fibreart Montage Wins Prestigious Benjamin Franklin Award

Dragon Threads, publisher of unique and innovative textile arts books, has received the Independent Book Publishers Association’s Benjamin Franklin Award™ for Best Craft Book for the book Fibreart Montage: Combining Quilting, Embroidery & Photography with Embellishments by internationally-renowned quilt artist Judith Baker Montano. The book features full-color, jaw-dropping photographs of the newest mixed media techniques perfected by Baker Montano, a leading expert on crazy quilting and embellishment.

Named in honor of America’s most cherished publisher/printer, the Benjamin Franklin Awards™ recognizes excellence by independent publishers. Publications, grouped by genre, are judged on editorial and design merit by top practitioners in each field. The Benjamin Franklin Awards™ are highly competitive and are regarded as one of the highest national honors in small and independent book publishing.

More than 4,000 publishers submitted books to be considered for the Benjamin Franklin Awards™ this year. All three finalists in the Craft category were quilting/needlework books.

Linda Teufel, owner of Dragon Threads, was on hand to accept her award at the Benjamin Franklin 2010 Awards™ presentation ceremony held at the Roosevelt Hotel in New York City, on May 24, 2010. “I am thrilled about winning this award,” said Teufel. “It is an amazing honor for me, Dragon Threads and author Judith Baker Montano!”

Dragon Threads has been publishing sewing and quilting books since 1994. This has been an especially exciting year for the company as Fibreart Montage also won the 2010 International Book Award in the Crafts/Hobbies/How-To category, given by JPX Media.

Fibreart Montage: Combining Quilting, Embroidery & Photography with Embellishments by Judith Baker Montano is available at www.dragonthreads.com.

For more information about Fibreart Montage or Dragon Threads Ltd., contact Publisher Linda C. Teufel, 490 Tucker Drive, Worthington, OH 43085, phone 614-841-9388, email linda@dragonthreads.com.