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SQE Professional
September 2016

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Industry News
Gerber's YuniquePLM, Easily Specify A&E's Threads & Colors
Bernina Honors Its Outstanding Dealers for 2015
Pantograms Business Event for Entrepreneurs

Sew for the Gold Prize List
Shannon Fabrics Sewciety Blog

Features
How Do I Get the Next Generation of Customer to Shop, at My Shop?
Focus on Fit with Pati Palmer
Enthusiasts Travel Nationwide for the Row by Row Experience™ Quilting Contest
Haute Knits Designers Increase Serger Sales with Events
Recognizing Our Associate Members

Product Showcase
PRODUCT REVIEW: AccuQuilt GO! Qube™ Companion Sets
Back to Class with EverSewn Basics
A Common Thread by Gwen Marston
Crazy at the Cabin by Janet Nesbitt
I Love Nine Patches by Karen M. Burns
Fashion Sewing Cabinets of America ― Displays Unlimited
Beckatt Solutions, Pre-Orders for Full-color Desktop 3D Printer

Viewpoint
Shark Attack, Barnhardt
The Ultimate Add-on, Miles-Fiess
How to Increase the Value of Your Company by 25%, Tschohl
Insight from the Work Bench, Himebaugh
Your Sneeze Policy, Okel
Overcome Uncertainty, Valas
Do You Have the Character & Characteristics of Sales Success?, Gitomer
Letter from the Editor, Tienter

Every Issue
Letter from the President
Classified ads
Hashtag for Health: #Allergic Reactions
Thank You Members
Calendar Corner

Don't forget to fill out these forms for our Convention and more!
Convention Registration Form
Dealer of the Month Form
2017 Epstein/VDTA Scholarship Application
Membership Application
2017 Hall of Fame Application

connections

cover Sept 2016When first glancing at our cover of SQE magazine this month, you may have mistaken it for Better Homes and Gardens. But there's a reason we chose to feature a garden on the cover of a sewing magazine. In the past few months, many of our writers have talked about "growing" your business. Both Jim Barnhardt and Hether Miles-Fiess use the metaphor of "planting seeds" to earn the loyalty of repeat customers or generate add-on sales. In our featured stories about Pati Palmer's tissue-fitting workshops, Bernina's top dealers, and Brewer's tips for attracting Millennials, all refer to business or industry "growth." And the list goes on and on.

This reoccurring language made us think, what is so special about the word "grow?" We could talk about

"expanding," "building," or "advancing" your business or industry, and it would mean the same thing, right? Perhaps.

If you "expand" your business, you carry more product or acquire some new real estate. If you "build" your business, you make use of available resources. If you "advance" your business, you keep up with the latest technologies. All of these actions are GREAT and lead to success, but "growth" does too.

When you "grow" something, a certain amount of care is required. With growth, you acknowledge that something other than yourself depends on you. If you "grow" your business, you care for it and know it as something that provides your employees' livelihood, your customers' passion, and your industry's lifeblood.

How and what will you grow, this month & in the future?