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Richters to Lead At Electrolux

Tracy Richters has been appointed Senior Vice President and Managing Director for Electrolux Small Appliances North America. Her appointment took effect on April 20.

Richters has broad consumer packaged goods experience, leading teams across a range of channels with a strong foundation in sales and finance.

Before joining Electrolux, Richters served as Executive Vice President of Sales for CR Brands Inc. She previously worked in senior commercial and finance positions with SC Johnson, Scott's Miracle-Gro and Procter & Gamble.

She holds an MBA from the Olin Business School at Washington University in St. Louis and a post-graduate certificate in international business from the University of Dayton.

Reprinted from Floor Care & Central Vac Professional, September 2015