A Classic Remade:
SINGER® Unveils the Featherweight™
C240 Sewing Machine
For a New Generation Eager to Create Anywhere and with Ease
SINGER®, the iconic name in sewing and the first to make sewing machines accessible for everyone, has reimagined one of the brand's most recognized and beloved sewing machines and established a new standard of portability, ease, and technological versatility for today's Do-It-Yourself (DIY) enthusiasts. The new SINGER® Featherweight™ C240 sewing machine takes inspiration from its namesake – the original SINGER® Featherweight™ 221 sewing machine –
Then and now, SINGER® is the first name in sewing for everyone who wants to do so, no matter where, when, or how. The original SINGER® Featherweight™ 221 sewing machine, introduced to the public during the Great Depression at the 1934 Chicago World's Fair, was the first to give sewists an affordable and portable home sewing solution. The new Featherweight™ C240 sewing machine combines technological innovation and convenience to give today's DIYers the capacity to exceed their sewing ambitions – not only in their own homes but in their creative communities.
"Today's sewists and quilters are part of a DIY generation with contemporary definitions for ease and portability that the new SINGER® Featherweight™ C240 sewing machine embodies," said Bob Carlson, Chief Marketing Officer of SVP Worldwide, manufacturer of the SINGER® brand. "It speaks to the attributes of the original and anticipates the needs of today's sewists and quilters who demand user-friendly technology and a variety of stitch options they can employ anytime, anywhere, and for every project."
Specifically, the new machine can accommodate more than 70 different stitches from basic to quilting and appliqué, and is the first compact SINGER® machine to feature the Integrated Even Feed System – a technology that allows sewists and quilters to achieve perfectly matched seams even with patterned and delicate fabrics.
Key features of the new SINGER® Featherweight™ C240 sewing machine include:
• Top Drop-in Bobbin with Clear View Cover: Easily thread the bobbin and monitor your thread supply through a transparent cover so you don't run out of thread.
"The new SINGER® Featherweight™ C240 sewing machine is perfect for novice and intermediate sewists alike," said Carlson. "Whether you find creative inspiration in vintage classics or in present-day fashion trends, design possibilities are endless with this exceptional machine."
The SINGER® Featherweight™ C240 sewing machine is available at www.singerstore.com and select retailers in North America.
About the Company: Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world's most trusted and recognizable trademarks. The brand has a long history of sewing innovation, having produced, among other breakthroughs, the world's first portable machine, the first zig-zag machine, and the first computer-controlled machine. By making simple, easy-to-use machines, SINGER® has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing.
Reprinted from Floor Care & Central Vac Professional & SQE Professional, October 2017