2017 VDTA Convention

VDTa May 2017

  Loving Stitches Quilt Shop
Fayetteville, North Carolina
Dealer of the Month May 2017
Congratulations to Carol
& Loving Stitches Quilt Shop
on your success and being named VDTA•SDTA's
Dealer of the Month!

VDTA•SDTA happily honors Loving Stitches Quilt Shop as the May Dealer of the Month for 2017! Located in Fayetteville, North Carolina off exit 58 of I-95, Loving Stitches makes every experience convenient, fun, and friendly.

Owned by Carol Watkins, Loving Stitches opened its doors in 1996 with a 1,200 square foot space in a strip mall. Today, the store is celebrating its 20th year in business and boasts a custom-designed, stand-alone 10,000 square foot store with stunning quilts and samples always on display. On the top level, the store stocks over 6,000 bolts of fabrics, threads, notions, and the full line of Koala cabinets. Additionally, there is a machine technical area,
3 spacious and well-lit classrooms, and a children's play area for their youngest visitors. Downstairs customers will find the sales area with items routinely 30% off, a cozy waiting area with TV for non-quilting guests, a large machine quilting service area, and more.

Any one of Loving Stitches's 20 employees can help their customers find the perfect BERNINA sewing, embroidery, quilting, or overlocking machine to fit their wants and needs. In fact, the store has won every major BERNINA award including BERNINA Rookie of the Year (1997), BERNINA President's Award (2004), BERNINA District Dealer of the Year (2013), and various Military Support awards. And if a machine is in need of fixing, three certified technicians repair all brands of domestic machines and even make
in-home calls to service BERNINA Longarm machines or the BERNINA E16.

There is always something exciting happening at Loving Stitches, with a caboodle of classes offered six days per week, all year long. Customers can come to learn and perfect their sewing skills, embroidery techniques, serging, tatting, modern and traditional quilting, clothing construction, basic tailoring, costume making, home décor, & more!

Special classes for kids are also offered throughout the school year, along with sewing "camps" in the summer. What's more, after purchasing a machine, customers have the opportunity to attend free instructional classes.

Loving Stitches takes pride in their community, supporting local quilt guilds, the Quilts of Valor program, Operation Christmas Child, and providing kennel quilts for animal shelters to name a few. They vend at quilting events and shows, large and small, throughout the year including the Mid-Atlantic Quilt Festival, the Original Sewing and Quilt Expo, and the North Carolina Quilt Symposium. Loving Stitches also regularly attends the VDTA•SDTA Trade Show and Convention. To reach even more customers, they publish a multi-page quarterly newsletter, send bi-monthly emails, and are present on Facebook and Instagram.

Through her years of experience, Carol offers advice on being kind to customers: "Be friendly and helpful. We can't tell you how often customers have come to our store because the other quilt shops just weren't friendly or helpful."

Reprinted from Floor Care & Central Vac Professional & SQE Professional, May 2017