Industry News

VCP recaps 2008 VDTA Show

In past years of the VDTA Trade Show, dealers knew that by attending they could more than pay for their trip by taking advantage of specials offered during the show. Dealers today know that they have to attend to learn about and find new and different ways and products to now SAVE their businesses. With fewer walk-ins, dealers have to sell their customers more items each time they come into the store. The easiest way to achieve this is to add a broader variety of product categories.

At the recent VDTA Convention in Las Vegas, NV, VCP International was excited to see the increased interest in their non-vacuum lines that they have added to help the dealers expand and grow their businesses into these other areas.

Attendees returned in droves to see what was new in the Casabella line of impulse cleaning products. Dealers who have been carrying the line commented on how the new colors and innovative product designs brighten their store and how they are expanding their offering of items and making their display of Casabella a center point in their store. 

The two personal protection lines VCP introduced last year, the TASER C2 and LaserShield wireless home/office security system and their low energy lighting lines of compact fluorescent and LED light bulbs, also kept their booth very busy. New this year was the introduction of their Aggresor line of chemicals. VCP is expanding the Aggresor line of commercial equipment to include some of the best cleaning chemicals on the market.  

VCP is one of several national distributors (and the exclusive for our industry) for the TASER C2, LaserShield and Casabella lines. You can help your customers protect themselves, their families, and their businesses by offering these safe, profitable, and effective product lines.

Tasers are used every day by over 250,000 law enforcement officers. With the new personal C2 line, individuals can have the self-confidence to protect themselves, their homes and businesses and not have to worry about taking someone else’s life or causing permanent bodily harm. Tasers new colors of Fashion Pink, Hot Red, Desert Camouflage and Forest Camouflage and the really popular Leopard print received great acceptance.

Don Russell of VCP International commented, “Our desire is that the new products will allow our dealers to not only sell them to their customers, but that they will also benefit from them in their personal lives and the ones they love.”

Reprinted from Floor Care Professional, May 2008