Industry News

TTI Floor Care North America names vice presidents of sales & marketing

TTI Floor Care North America announced the appointment of Marty Gardner as vice president of sales and also announces Carolyn Resar as vice president of marketing. Gardner and Resar will be based at TTI Floor Care’s headquarters outside of Cleveland, OH.

In his role, Gardner will be charged with building strong retail partnerships across all channels of distribution and growing sales for TTI’s floor care business including the iconic Hoover® and Dirt Devil® brands. Resar will lead the brand marketing, channel management and marketing communications efforts for both prestigious floor care brands.

Gardner has more than 20 years of experience in sales. Most recently, he was vice president of US retail, Puerto Rico and export licensing at ICI Paints, part of Akzo Nobel, the world’s largest coatings manufacturer. Previously, Gardner was at GE Consumer Products as general manager, Wal-Mart and GE Retail Industry Leader.

Resar brings with her over 20 years of diverse marketing leadership experience. As vice president of marketing, Resar will draw on her experience managing multiple brand portfolios for these two uniquely positioned floor care brands to maximize positive consumer experience and brand loyalty. Her broad range of experience in product development, channel management, communications and licensing with other iconic brands such as Glidden, Mr. Coffee, Disney, Ralph Lauren, Sherwin-Williams, and Krylon will provide the foundation for strong growth for the Hoover and Dirt Devil brands.

Reprinted from Floor Care Professional, May 2008