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SQE Professional
July 2016

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Industry News
A&E Releases Sustainability Report
AccuQuilt Announces Quilt Block Design Contest Winners
Incorporating Personal Insurance
Small Community Newspapers Use Wise Business Plans
Are You ADA Compliant?

Product Showcase
Meet EverSewn
Collaboration Between Sulky of America & Cotton + Steel Fabrics
String Quilt Style
Bright & Bold Wool Appliqué
Janome Introduces New Quilting Machine to Horizon Series
A&E Announces Colorlink App
AccuQuilt Releases Go! Qube Specialty Set
New Frosted Matt Thread
New Product Offerings from E.E. Schenck Co.

Me-Made-May: The Event Every Dealer Should Promote
Brother Models Score Five Consumer Digests Best Buy Awards
The Five "P's" Needed for Success: Part IV, Brooks
Outstanding Vac and Sew Dealer
Say Yes to Success!, Mertz
Recognizing Our Associate Members

Letter from the Editor, Tienter
My Friend Greg, Winslow
The Relationship Edge, Gitomer
Why Customer Satisfaction Surveys Backfire, Tschohl
Drawing a New Generation Into Your Shop, Archer
My Most Asked Question about Email Productivity, Okel
Let's Get Better at What We Do, Barnhardt
Insight From the Work Bench, Himebaugh
How Not to Get "Lost in Translation," Brandenburg

Every Issue
Letter from the President
Thank You Members
Hashtag for Health: #Healthy Travels
Calendar Corner

Don't forget to fill out these forms for our Convention and more!
Dealer of the Month Form
International Sewing Month Sign-up
Membership Application
2017 Epstein/VDTA Scholarship Application
2017 Hall of Fame Application



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Look for these connections between articles within the current month's issue and with past issues, too. You may find yourself thinking about a topic in a new way!

"Drawing a New Generation Into Your Shop" and "Kansas City: A Hub of Our Industry"
• Last month's feature article proposed that you incorporate fashion sewing into your store to attract a younger generation, including teens and twenty-somethings. "Drawing a New Generation Into Your Shop" by Lisa Archer also hones in on this issue, though she targets thirty- and forty-somethings with her store event ideas, including Wine Down Wednesday.

"Me-Made-May" and "A&E Releases Sustainability Report"
• Both of these articles focus on the cycle of sustainability, which our industry creates. While companies like American & Efird strive to enhance sustainable products and business practices, customers then use those products to build – or rather, sew – a more self-sustaining lifestyle.

"Let's Get Better at What We Do" and "Why Customer Satisfaction Surveys Backfire"
• Jim Barnhardt and John Tschohl together speak of the customer service experience in terms of "give and take." John cautions businesses on bombarding customers with feedback requests, which take customers' information and time. On the other hand, Jim encourages independent retailers to give to their customers, whether that's giving leniency with warranties or giving a stellar educational demo.