The new Miele Care Collection™ provides innovative solutions
for a wide range of cleaning needs

Miele, the appliance-maker with a remarkable 109-year heritage of cleaning innovation, now offers branded detergents named the Miele Care Collection™. A wide range of unique products are available for both fabric care and dishwashing. On the laundry side, Miele has three specialty detergents: UltraWhite, UltraColor and Sensitive Skin along with special solutions for softening, delicates, outdoor, sportswear and down. One solution actually reproofs wind/water resistant fabrics and adds a stain repellant to tablewear. For dishwashing, Miele offers a unique three-layer tablet in an eco-friendly wrapper that dissolves in water along with rinse aid, hard water salt, machine conditioners and fresheners.

“Miele’s laundry and dishwashing appliances have always been renowned for their superior cleaning performance,” stated Paul McCormack, senior marketing manager, Miele, Inc. “And for the first time, we are offering a line of Miele detergents to take that cleaning performance to a new level. For decades, we’ve worked hand-in-hand with dry cleaners and restaurateurs to develop the best professional grade products in the industry. Now we bring that expertise home with our new Miele Care Collection™.”

Eco-Friendly Detergents
All Miele Care Collection™ laundry detergents are made from biodegradable ingredients. No phosphates or zeolites are contained in the formulas. Highly concentrated solutions ensure only the smallest amount of detergent is needed for optimal performance. Superior cleaning performance means no pre-washing for dishware plus less re-washing and chemical additives to remove laundry stains -- saving both water and energy.

“Like our appliances, the new Miele Care Collection™ are high performing products that won’t be sold in grocery or discount stores,” explained McCormack. “Homeowners will be able to conveniently purchase Miele detergents online at miele.com or through select authorized Miele dealers. Although our detergents are perfectly matched to perform with our dishwashers and laundry systems, you don’t need a Miele to experience the difference Miele Care products can make.”

DISH CARE
Dishwasher Detergent, Rinse Aid & Reactivation Agent
Dishwasher Tablets
Miele’s new dishwasher detergent tablets are individually sealed in a water-soluble wrapper to reduce landfill waste and provide added convenience. Each dishwasher detergent tablet features a powerful enzyme formula and a three-layer construction that delivers superior wash results.

The Green layer is fast acting and contains a powerful protein and starch remover. It attacks stubborn/dried food residue even in cold water.

The White layer uses active oxygen to produce a perfectly clean surface. The Blue layer consists of a special lime scale stopper to protect glass, dishes and cutlery from stains.

The tabs are scored in the middle, so they can easily be broken in half if less detergent is desired. Simply place it into the detergent compartment and close.

Miele Rinse Aid
Miele rinse aid is available to reduce lime and water stains on dishware. It assists drying and contains a unique formula that protects glassware against etching.

Reactivation Salt
Many Miele dishwashers have a built-in water softener to optimize cleaning results in hard water communities. Dishwasher salt dissolves during the cycle to help prevent scaling while enhancing cleaning results. Miele’s dishwasher salt is available with a resealable, easy-pour spout.

DISHWASHER CARE
Machine Conditioner
Periodic use of Miele’s machine conditioner helps extend the life of the dishwasher by removing grease and lime deposits, cleaning vital parts like filters and water intakes to prevent clogs. The conditioner also cleans the door seal to keep its flexibility and waterproofing. Additionally, the machine conditioner helps fight germs and bacteria. Recommended use is every two months in an empty dishwasher.

Dishwasher Freshener
Miele’s lemon freshener can help rid the dishwasher of any unpleasant or stale odors. The active ingredients combine natural and artificial citrus oils that effectively combat odors. The freshener is used in the top basket, lasts approximately 50 cycles.

FABRIC CARE
Detergents
UltraWhite
This highly concentrated, multi-purpose powder detergent has special whiteners formulated to remove stains and keep white or light-colored fabrics looking brilliant. A fresh, but subtle flowers and fruit fragrance accompanies the detergent’s high quality cleaning.

UltraColor
A unique concentrated formula with advanced brighteners that effectively remove stains, even at low temperatures. Protects vibrant colors and leaves clothing with a soft feel and a hint of citrus fruit and lavender scent.

Sensitive Skin
Like Miele’s other Ultra detergents, this too is a powerful, deep-cleaning formula -- only with special, mild fragrances that do not irritate sensitive skin or trigger allergic reactions from allergy sufferers.

Special-Purpose Detergents and Agents
Miele Down
Cleans and gently cares for pillows, comforters (duvets), sleeping bags -- any product containing down. Coats and reconditions feathers so they remain fresh and fluffy (preventing lumps) without removing natural oils. Has a very mild, pleasant fresh fragrance.

Miele Outdoor
Outdoor gear with water- or wind-proof membranes require special care when washing. Miele Outdoor has no brightener or other agent that will damage the integrity of the membrane or the color of the fabric; just a mild cleaning formula that effectively cleans and removes stains.

Miele Sportswear
Provides deep cleaning with color and anti-static protection for active sportswear and tech fabrics including blends, synthetics, fleece and microfibers. Miele Sportswear aids in the wicking of microfibers. Both the particularly mild surfactants and the absence of a brightener keep active wear fit and strong while maintaining their vibrant, attractive appearance.

Miele For Delicates
A remarkable high-efficiency, light-duty liquid detergent specially formulated for the gentle, yet thorough cleaning, and care of delicate textiles containing wool, silks or other unique fabric blends. Superior soil removal is achieved -- even grease stains.

Miele Fabric Protector
Miele Fabric Protector is not a detergent, it is a high-tech, post-wash cycle reproofing agent that shields garments and textiles from the penetration of wind and water. Fabric Protector works to wind- or waterproof sportswear and hiking gear and gives added stain resistance to tablecloths and napkins.

Miele Fabric Softener
Miele’s unique softener is more like a fabric conditioner that provides a gentle, pleasant feel and a dash of freshness. It also helps prevent static cling in the tumble dryer.

Now your customers can get cleaner and greener with Miele’s first line of eco-friendly detergents. For details, you can visit Miele online at www.miele.com.

Reprinted from Floor Care Professional, July 2008