Announcing SewCess 2010

Reinvigorate Your Top-of-the-Line Sewing Machine Sales

March 26th -- 8:30 a.m.-10:30 a.m. -- Las Vegas Convention Center

Have you heard “People aren’t buying top-of-the-line anymore?” from other dealers or from your staff? Have you thought this yourself? Find out how three sewing dealers from different parts of the country are selling top-end product in today’s “down economy.” They will share practical ideas that have helped keep their top-end sales strong for the last 12 months. If you implement what you learn during this session, you will surely pay for your trip to Las Vegas many times over.

SewCess Presenters:

Linda Zachman of Linda Z's sewing center in Arlington Height, IL, uses a systematic sales and training program with her staff to create top-end sales day in and day out. Learn how training, enthusiasm and creative bundling helps close sales while preserving healthy profit margins.

Paul LaPonte of Quality Sewing Centers in Seattle, WA, uses special events and a consistent strategy of showing the top of the line first to maintain top-end sales all through the year. Get great ideas for turning education events into top-line selling events. Paul will also share techniques his best salespeople use to consistently sell top-line machines.

Rhonda Lopez of Nuttall's Sewing Centers in Salt Lake City, UT. If you think you can't. . . you won't. Don't give your staff an excuse for lack of high end sales. Even in a difficult economy there are things you can do to generate high end sales. Be the place your customers come for social and creative stimulation. Develop a high end culture that customers want to be a part of. What can you do to be "The Country Club" in your area?

SewCess is a program in conjunction with the VDTA/SDTA Convention.