The 2010 VDTA/SDTA Las Vegas Convention & Show
Las Vegas NV, March 25 - 27, 2010
at the Las Vegas Convention Center, South Hall
SEMINARS
Thursday, March 25, 2010
8:15 a.m. - 9:15 a.m.
Room S227
If It Doesn’t Make You Money, You Don’t Have Room For It
Instructor: Ricky Brooks, RNK Distributing
If you can’t wear it, eat it, or sell it, get rid of it. This class is designed to help you determine if there are non-profit centers occupying your floor space and give you ideas of how to make your showroom footage more profitable.
Room S228
SCHMETZ Needle Education
Instructor: Rhonda Pierce, Euro-Notions
Consumers want to know about their sewing machine needles. SCHMETZ makes machine needle education easy. Conduct classes using a PowerPoint presentation, new handouts, and a Round Robin needle class outline. Access these free materials, plus proven ideas to sell more needles.
Room S229
Get More From Your E-mail Marketing Efforts
Instructor: Brint Fanizza, Specialty Product Sales
Learn how video e-mail creates excitement and sparks sales. This brand of new technology is as simple as a few clicks of the mouse, and yet so powerful your customers will ask, “How did you do that?” In just hours, become skilled at the latest e-mail-marketing trend which will help you outshine your competitors. Bring your laptop!
Room S231
Repair and Care of Your Ametek Motor
Instructors: Pete Pavlick & Ken Girt, Ametek Floorcare & Specialty Motors
This seminar will focus on the brush change procedure and other minor repair of Ametek motors. It will also include routine maintenance and troubleshooting procedures that will help the motors achieve maximum brush life. The seminar will also highlight a few of Ametek’s new innovations in vacuum motors that are now available for central vacuums and other floor care applications.
Room S230
VDTA/SDTA Member Benefit Seminar
--Discover What Benefit Resourcing Can Offer You
Instructor: Aubrie Sanders, Benefit Resourcing
Come to this member benefit seminar and learn what Benefit Resourcing can provide for you. Aubrie will share details on the insurance benefits, health, commerical, workers comp, etc.
--Shipping Discounts With the Freight Savings Program
Instructor: Triina Turula, Siriani & Associates
Learn how to save on your inbound, outbound and third party shipping costs. This valuable member benefit offers shipping discounts with FedEx Express, FedEx Ground, FedEx Home Delivery®, FedEx Freight, UPS Freight®, YRC and New Penn. Free enrollment, no minimum shipping quotas.
--Making Your Credit Card Processing Work For You
Instructors: Kimberly Layton & Alicia Umber, Elavon
Learn how to maximize your merchant processor’s products and services. Discuss the pitfalls of fee downgrades, security requirements and more. Bring your questions and experiences to this enlightening and dynamic discussion for solutions to help you serve your customer and keep processing costs/fees down. Bring your merchant statements to this class.
Room S231
Make At Least $20,000 More In Your Service Department, Even if You Think It’s Impossible
Instructor: Howard J. Anderson, Long View Retail Consulting
Your service department is the easiest place to create more income in your business. This is a must class for anyone who has a sewing or vacuum service department. Howard will share with you time tested and proven systems and strategies that will make your repair department run smoother with less work and fewer headaches while putting more money in your pocket. How will you spend the extra $20,000 or more that you will make next year? Get there early to get good seats. First 25 people in class will get a FREE book called Dream, Inc.
9 a.m. - 4 p.m.
Room S224
Brother Technical Training
Pre-register at www.brothersupport.com
Brother Technical Training sessions will cover maintenance and troubleshooting on Brother's high-end dealer products with special focus on the Innov-is line (including the new Quattro™ 6000D) and the entire PR series of multi-needle machines. Sessions are hands-on so please bring the following tools: Metric Wrenches, Metric Allen Key Set, Phillips Screwdriver, Offset Phillips and Straight Blade Screwdriver, # 20 Torx Drive, Needle Nose Pliers. The class is free and registration is open to Authorized Brother Dealers only. Register early -- this class always fills quickly.
9:30 a.m. -10:45 a.m.
Exhibit Hall S3
Keynote:
How To Market Your Crap When The Economy Is In The Toilet...
12 Vital Strategies for “Unclogging” the American Economy, One Business at a Time
Presented by Keynote Speaker Jim Ackerman, Ascend Marketing
"Look at yourself as a plumber and your marketing as a plunger for this clogged economy." Discover how to deal with the challenges of selling in the post crash economy -- or any downturn in your businesses, any time.
If you've got a clog in your sales and marketing pipeline, Jim says it's time to "plunge on." After all, the alternative stinks! Jim reveals long-proven, yet shockingly little-known techniques for getting your income flowing again. Techniques for increasing sales and lowering the cost of marketing, sales and advertising in tough economic times. And he helps you properly prioritize what you must do to withstand the economic tsunami and survive to thrive another day. Jim's refreshingly simple, yet profit-proven collection of 11 do's and 1 don't, could be your salvation.
11 a.m. -12 p.m.
Room S227
Jenny Haskins Faux Knitting Takes Tradition Out of Knitting
Instructor: Janet Baker, RNK Distributing
Put the fun in knitting and never pick up a knitting needle. Your customers will love this new and exciting technique and you will love the new business!
Room S229
Beginning Sewing Machine Repair
Instructor: Jim Jacobson, California Academy of Sewing Machine Repair
Attend this class and learn the basic knowledge, tools, and techniques for completing a basic service/tuneup on a sewing machine. This is a fun class with a lot of questions and answers.
11 a.m. -1 p.m.
Room S231
Keeping Customers Connected to You For More & Bigger Profits
Instructor:Ron Sheetz, RJ Media Magic, Inc.
Video is unmistakably the fastest growing and most popular form of marketing being used by big companies to reach their customers and markets. Videos are popping up on Web sites and in video e-mails. The facts demonstrate that the retailer who reaches their customers with video first will get the lion’s share of the business. Ron will show you how to turn the video and computer you already own into a video marketing machine without having any technical knowledge of shooting or editing video -- and for absolutely no investment to you. In this class, Ron will demonstrate, using a simple video camera, how you can create your own videos, get them online and reach your customers early and fast.
Exhibit Hall S3
How to Get More Customers Who Will Pay You More Money, More Often
Presented by Keynote Speaker Jim Ackerman, Ascend Marketing
There are only three ways to grow any business or professional practice. You can 1) get more customers, 2) get your customers to spend more with you each time they buy, and 3) get your existing customers to buy from you more frequently. The trick is to "leverage" your marketing efforts to maximize your results in each of these three areas. Discover how in this vital program, where Jim reveals the four essential marketing secrets that guarantee you'll never worry about lousy sales again!
Room S228
Clean Air is a Human Right, Blueair Luncheon
Instructors: Anna Sarat & Zach Tinkle, Blueair, Inc.
Indoor air pollution is among the top five environmental risks to public health! This class will discuss the health risks to us and the environment and what can be done to help you minimize the risks and add value and revenue to your store. This class includes a complimentary lunch sponsored by Blueair, Inc.
11 a.m. -1 p.m.
Room S225
How to Add Green $ to Your Sales in 5 Easy Steps - Quickly
Pre-registration Requested. Call 1-800-367-5651
Instructor: Leslie Reichert, The Cleaning Coach
Want to learn how to cash in on the green movement in just five easy steps? Join in this workshop presented by Leslie Reichert “The Cleaning Coach.” She will be sharing products and techniques being used successfully by retailers across the country that are “cashing in” by going green. You’ll also learn how to use social media such as Facebook and Twitter to drive sales to your door.
PRE-REGISTERED ATTENDEES WILL RECEIVE:
--Workshop instructions for “do-it-yourself” classes.
--A sample kit of green products from different green vendors.
--Sources for supplies to stock your Green Cleaning Department.
--Sales techniques and marketing strategies to promote your new endeavor.
Room S226
Central Vac Education Track (Part I)
Pre-registration Requested. Call 1-800-367-5651 or pre-register at www.builtinvacuum.com/vdtaseminar/
Instructor: Grant Olewiler, MD Manufacturing
Join top industry experts in a crash course of everything you always wanted to know about central vacuums. From sales and marketing to installation and service, this very popular seminar explores existing home installations, technical theory and a ton of other issues. Come for an hour or for the entire program. Syllabus included.
12:15 p.m. -1:15 p.m.
Room S229
Zip To It!
Instructor: Linda McGehee, Ghee’s
Zippers have been puzzling for many years. They have gotten a bad rap as being difficult to insert. Yet, they are simple to install when stitched correctly with the proper feet. Learn how to insert zippers five different ways by using feet other than the zipper foot. You’ll marvel at the ease of inserting zippers in pockets, pillows, handbags, and garments. Tired of being hidden and ignored, the zipper is exposed as a truly versatile embellishment. Let the zipper make a statement on your next project by using decorative zippers. The opportunities are endless. The results are so much fun.
1:30 p.m. -2:30 p.m.
Room S226
How to Sell CVS at the Higher Price & Make Full Profit
Instructor: Mike Bronecky, AAA Central Vacuums
Tired of working so hard just to pay the bills? Tired of losing sales? This seminar will teach you how to stop giving the store away and make the money you deserve. You’ll learn why you and your products are worth more of their money. Part of your sales knowledge is proper installations.
1 p.m. -3 p.m.
Room S227
Organizing & Conducting An In-Store Seminar That Makes Money! There is a Difference.
Instructor: Kathi Quinn, RNK Distributing
If you have hosted events that resulted in everyone making money but you, this class is a must! In this class we will learn how to plan an event from beginning to end, with a profitable outcome for you!
1:30 p.m. - 3:00 p.m.
Room S225
QuiltMotion--the Best in Computer-Automated Quilting
Instructor: Nathan Erznoznik, Grace Frame Company
See firsthand the simplicity and precision of QuiltMotion. This is a detailed introduction designed to give you an opportunity to get to know and actually use the system to design and stitch patterns completely computer-automated. You'll come away with a good knowledge of its capabilities and key selling points.
(This seminar will also be presented on Friday at 3:00 p.m. & 4:30 p.m.)
1:30 p.m. -3:30 p.m.
Exhibit Hall S3
How to Advertise Your Junk When the Economy is in the Toilet
Presented by Keynote Speaker Jim Ackerman, Ascend Marketing
"I feel like about half my advertising is working. Trouble is, I don't know which half!" If you feel this kind of frustrating regarding your advertising, this session is a must for you. In it, you'll discover some of the amazing secrets that can dramatically increase the results you get. (Can you believe a two-word change in a headline could increase response to your ad by 1,000%?) It's true. Discover how to make more compelling offers, how to differentiate yourself in your advertising, how to create headlines that suck in readers, listeners and viewers, how to "genetically engineer" your advertising for ever-increasing success.
You'll be confident and in control of your business destiny and clobber the competition, as you end forever, that feeling of being at the mercy of ad sales reps.
Room S230
Simplicity & Riccar Cleaning Clinic
Instructor: Tom Lambdin, A1 Vacuum & TnT Supply
Tom's Lambdin's Back and Better than Ever! Come learn how to make serious money selling solutions to your customers' biggest cleaning dilemmas. Tom's got tons of knowledge and amazing demos for each of the items in the Simplicity and Riccar cleaning product lines. Plus, see how the new Simplicity and Riccar dry carpet cleaner applicator machine will change the way your customers clean their homes.
3 p.m. - 5 p.m.
Room S227
In A Day When Many Softwares Are Given Away, Floriani Dealers Are Making Huge Profits! We Can Show You How to do the Same!
Instructor: Walter Floriani Jr., RNK Distributing
Floriani dealers have sold more software during the recession than ever. Come learn the secrets to selling software even when machine sales are slow.
Beginning at 5 p.m.
Room S229
Sewing & Vacuum Dealer Panel 5.0 Meeting
The Sewing and Vacuum Internet Dealer Panel 5.0 at VDTA/SDTA continues to be sponsored by Designs in Machine Embroidery. A select group of successful retail store and Internet dealers will answer your questions after their presentations. Learn to use the Internet at all levels to create incremental sales and profits for your store(s). Offer a wider selection with more opening price points to compete with the big box stores for driving eyeballs as well as foot traffic. Panelists will be Eileen Roche, Designs in Machine Embroidery, John Douthat, Allbrands, Dean F. Shulman, Brother International, Paul LaPonte, Quality Sewing & Vacuum, and Jim Murphy, Shoppers Rule. Interested dealers will be sent e-mail invitations before the convention, and printed invitations will be handed out at the VDTA/SDTA booth in Las Vegas before the event, March 25 at 5 p.m. immediately after exhibits close.
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