The 2010 VDTA/SDTA Las Vegas Convention & Show
Las Vegas NV, March 25 - 27, 2010
at the Las Vegas Convention Center, South Hall
SEMINARS
Friday, March 26, 2010
8:30 a.m. - 9:30 a.m.
Room S227
If You Want to Get More Than You Are Getting, You Have to Do More Than You Are Doing
Instructor: Ricky Brooks, RNK Distributing
How blessed are we to have the opportunity to make more by working more, and yet there are many who are satisfied with where they are in life and business. Be warned, this class is not for complacent people, but if you hunger for more and are willing to do more to get more, this class is for YOU! You will learn tried and proven examples of ways to build your business even while others fail.
Room S228
Point of Sale for Sewing & Vacuum Dealers
Instructor: Joe Martinez, JMM Software
Come learn about JMM Software’s Total Retail Solution, the leading Point Of Sale and marketing tool for the sewing and vacuum industries. Easily track sales, manage your inventory, simplify the repair process, streamline class enrollment, track leads, handle orders, do targeted marketing, send bulk e-mail, plus much more!
Room S229
Intermediate Sewing Machine Repair
Instructor: Jim Jacobson, California Academy of Sewing Machine Repair
This class reviews slightly advanced (but easy) steps, tools and procedures for repairing sewing machines. The emphasis will be on binds/tightness and noise issues. This is a fun class and is open to limited discussion.
Room S230
Diversify! Learn How To Demo A Sewing Machine
Instructor: Ray Winslow, Allyn International
Are you interested in selling sewing machines? This is a demonstrated product, not something the prospect is going to take away from you. The class will cover the basics of how to “sell” your machine to a prospect. Topics covered include demo preparation, customer qualification, and specific high impact demonstration techniques that will help you close the sale.
8:30 a.m. - 10:30 a.m.
Room S231
SewCess 2010: Reinvigorate Your Top-of-The Line Sewing Machine Sales
Speakers: Linda Zachman of Linda Z’s in Arlington Height, IL, Paul LaPonte of Quality Sewing Centers in Seattle, WA, and Rhonda Lopez of Nuttall’s Sewing Centers in Salt Lake City, UT
Have you heard “People aren’t buying top-of-the-line anymore?” from other dealers or from your staff? Have you thought this yourself? Find out how three sewing dealers from different parts of the country are selling top-end product in today’s “down economy.” They will share practical ideas that have helped keep their top-end sales strong for the last 12 months. If you implement what you learn during this session, you will surely pay for your trip to Las Vegas many times over.
8:30 a.m. - 12:30 p.m.
Room S226
Central Vac Education Track (Part II)
Pre-registration Requested. Call 1-800-367-5651 or pre-register at www.builtinvacuum.com/vdtaseminar/
Instructor: Grant Olewiler, MD Manufacturing
Join top industry experts in a crash course of everything you always wanted to know about central vacuums. From sales and marketing to installation and service, this very popular seminar explores existing home installations, technical theory and a ton of other issues. Come for an hour or for the entire program. Syllabus included.
9 a.m. - 12 p.m.
Room S225
IQAir Advanced Dealer Training
Pre-registration Required. Call 1-800-367-5651 or visit www.iqair.com/vdta
This three-hour IQAir Advanced Training is for those who have already completed IQAir's full day Air Cleaner College and are ready to achieve the next level of expertise. If you are new to IQAir, please attend IQAir's one-day Air Cleaner College. The Advanced Dealer Training will provide you with expert-level information regarding technology and product developments, including a dedicated segment on how to maximize IQAir sales. This seminar is available to IQAir Authorized Dealers ONLY.
9 a.m. - 4 p.m.
Room S224
Brother Technical Training
Pre-register at www.brothersupport.com
Brother Technical Training sessions will cover maintenance and troubleshooting on Brother's high-end dealer products with special focus on the Innov-is line (including the new Quattro™ 6000D) and the entire PR series of multi-needle machines. Sessions are hands-on so please bring the following tools: Metric Wrenches, Metric Allen Key Set, Phillips Screwdriver, Offset Phillips and Straight Blade Screwdriver, # 20 Torx Drive, Needle Nose Pliers. The class is free and registration is open to Authorized Brother Dealers only. Register early -- this class always fills quickly.
9:45 a.m. - 10:45 a.m.
Room S227
Jenny Haskins Product Sales Doubled During the Worst Economy in Our Lifetime. Come Find Out Why!
Instructor: Debbie Homer, RNK Distributing
The key to success in this industry is the same as always -- “keep consumers using their machines” -- but more than ever before we must keep them consuming. Debbie Homer will show you how during this seminar.
Room S229
Beginning Sewing Machine Repair
Instructor: Jim Jacobson, California Academy of Sewing Machine Repair
Attend this class and learn the basic knowledge, tools, and techniques for completing a basic service/tuneup on a sewing machine. This is a fun class with a lot of questions and answers.
In VACUFLO/H-P PRODUCTS Exhibit Booth #112
Hose Management Solutions for Central Vacuums
Pre-registration Required. Call 1-800-367-5651
Instructor: Chris Slackford, H-P Products
Hose management products are the future of central vacuums! These products help the consumer to better utilize their central vacuum system and give the dealer something new and interesting to talk about. From whole-house solutions that cover thorough cleanings, to quick clean-up products that may clean an area or specific point of a house, hose management is a category you can't afford to ignore! H-P Products will be covering many different types of hose management products including in-wall, quick clean and hose within a hose solutions.
Participants will get the unique opportunity to see many of these products in action during the seminar. The seminar will be held on the trade show floor in the VACUFLO/H-P booth #112 on March 26 from 9:45 a.m.- 11 a.m. This seminar requires pre-registration. Contact VDTA today at 1-800-367-5651 or fax registration information to 1-515-282-4483.
9:45 a.m. - 11:45 a.m.
Room S228
The Importance of Repair Service in Your Dealership
Instructor: Randy Cushing, Janome America
Is repair service something you have been thinking about and put off? Or perhaps you do not see the benefit of offering it. Take this class and learn why you are passing up an opportunity to increase sales, subsidize your business during off selling periods, bring customers into your store, or develop loyal return customers.
9:45 a.m. - 11:15 a.m.
Room S230
Step-by-Step Ways to Increase Profits in the Next 30 Days
Instructor: Travis Hickey, Simplicity/Riccar
Simplicity and Riccar dealers are invited to see National Trainer, Travis Hickey, use his vacuum store retail experience to help make you more money. Everything from how to start selling conversations to converting repairs into sales, Travis will cover it all! Filled with concrete examples and wow demonstrations, this seminar is one you won't want to miss!
11 a.m. - 12 p.m.
Room S227
EZ Touch! Means Easy Money for Sewing Machine Dealers
Instructor: Paula Bramwell, RNK Distributing
Can you hear the sound of music? EZ Touch will make your cash registers sing again. Come see what the lastest BUZZ is all about. RNK has teamed up with Apple and RNK dealers are making music in the form of profits. You can too!
Room S229
Intermediate Sewing Machine Repair
Instructor: Jim Jacobson, California Academy of Sewing Machine Repair
This class reviews slightly advanced (but easy) steps, tools and procedures for repairing sewing machines. The emphasis will be on binds/tightness and noise issues. This is a fun class and is open to limited discussion.
11:30 a.m. - 1:30 p.m.
Room S230
Raising Your Bottom Line Chemically
Instructor: Tom Lambdin, A1 Vacuum & TnT Supply
From Shop to Shoppe to Store and now to Boutique, the addition of chemicals and associated products to our stores’ offering has changed the way we do business and provided more opportunities than ever to meet our customers’ needs. This two-part seminar will introduce you to ideas on how to take advantage of this trend.
Part One: Preparing Your Store -- Included will be: store layout, the impact of packaging and how it can raise your profits and re-sales if you have the right package, how to use branding and manufacturers programs to not only brand your store but to boost sales in every department.
Part Two: Preparing Your Staff -- There will be a “Report from the Classroom.” Learn about recent research from the nations’ business schools in terms of compensation, team building, and motivation for the nations’ growing ever more diverse specialty retail stores. Have you looked at your compensation plan lately? Has it changed as your store has evolved?
12:15 p.m. - 1:15 p.m.
Room S225
Boost Your Bottom Line with IQAir Air Purification
Instructor: Ryan Albretsen, IQAir North America
A one-hour course designed to show you how to create a new profit center by adding IQAir room air purifiers AND whole-house air cleaning systems to your existing business. Everyone is welcome to attend. Pre-register at www.iqair.com/vdta as spaces fill quickly.
12:15 p.m. - 1:15 p.m.
Room S228
BAGS Galore, Fast, Fun and Easy
Instructor: Linda McGehee, Ghee’s
Handbags are an important accessory. They are easy to make and offer the potential for many sales. Every technique that can be accomplished on a garment, quilt, or home dec can be used to assemble a handbag. They are a palette for creativity and a foot class in disguise. Capitalize on the machine by using the feet to make the task easier for corded piping, decorative threadwork, and zippers. Unleash the possibilities to make handbags a masterpiece of fabric manipulation and construction details while watching the cash register ring. Handbags can be fast, fun, and easy. You don't have to worry about fit!
Room S229
Become A Marketing Money Making Machine In One Hour!
Instructor: Howard J. Anderson, Long View Retail Consulting
We all need to make our marketing more effective and make our advertising dollars go farther. In this interactive class you will learn strategies top direct response copywriters use but won’t tell you. You will learn how to write your own successful money making ads and promotions. You will also learn ways to use Microsoft Publisher to create your own ads that will work for you. Don’t give this job to your ad rep! You know your business better and can do a better job if you take this class. If you bring your laptop with Microsoft Publisher and a memory stick you will get more from this class. We will create ads on the spot for you to take home and use right away.
1 p.m. - 3 p.m.
Room S226
Central Vacuum Certification & Proper Installation Technique
This class is for beginners, veterans and manufacturers. The first half of the class will be for beginners and the second half will cover more advanced topics. The seminar will include illustrations of good and bad installations, of new and existing construction, and proper underground techniques. The objective is to stop the poor installations that hurt the industry’s future sales due to poor performance and unnecessary service calls. You do not have to be a VDTA member to attend; however, if you wish to obtain your certification during class, you need to be a current member.
1 p.m. - 3 p.m.
Room S227
Jenny Haskins Faux Knitting Takes Tradition Out of Knitting
Instructor: Janet Baker, RNK Distributing
Put the fun in knitting and never pick up a knitting needle. Your customers will love this new and exciting technique and you will love the new business!
1:30 p.m. - 2:30 p.m.
Room S225
Supercharge Your Sales with a Laser Particle Counter
This one-hour course will show you how a laser particle counter works and how to use it to upgrade your customers to the quality air cleaners and vacuum cleaners that your customers deserve. This course is designed for IQAir dealers that already own a particle counter and those interested in learning more about the benefits of using this amazing sales tool to double their high-end sales. It covers many do's and don'ts in creating a successful sales presentation. Everyone is welcome to attend, but pre-register now at www.iqair.com/vdta as spaces fill quickly.
3:00 p.m. - 4:30 p.m.
Room S225
QuiltMotion--the Best in Computer-Automated Quilting
Instructor: Nathan Erznoznik, Grace Frame Company
See firsthand the simplicity and precision of QuiltMotion. This is a detailed introduction designed to give you an opportunity to get to know and actually use the system to design and stitch patterns completely computer-automated. You'll come away with a good knowledge of its capabilities and key selling points.
(This seminar will also be presented on Friday at 4:30 p.m., and Thursday at 1:30 p.m. in the same room)
3 p.m. to 5 p.m.
Room S227
What Makes Floriani Products Different For Consumers/Dealers?
Instructor: Kathi Quinn, RNK Distributing
What is it about Floriani products that make consumers vow they are the best you can buy? In this class, you will explore the difference and what is done to each product to make all embroidery machines perform better. You’ll also explore why dealers claim to make more money with Floriani.
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