The 2009 VDTA/SDTA Las Vegas Convention & Show Las Vegas NV, March 12 - 14
SEMINARS Friday, March 13
8 a.m. - 9 a.m.
Room N235
Make Your Notion Department Pay Your Rent and More
Instructor: Sheila McNeeley, RNK Distributing
A good notion department can be your best source of income when machine sales are slow, but too many dealers have been selling notions only because of machine sales. I will teach you how to sell machines because of your notion department.
Eight Feet of Wall Space Pays My Overhead
Room N237
Instructors: Ange Ross & Debbie Homer, RNK Distributing
This class will show you how we developed a sewing supply business with almost no investment upfront. The key is to choose a product line designed to sell itself. Once you introduce your customer to a Jenny Haskins Product, they will automatically purchase the others.
8:30 a.m. - 9:30 a.m.
Build Your Profits Through People, Promotion And Passion
Room N239
Instructor: Michael Guld, Entrepreneur, Author, & VDTA/SDTA 2009 Keynote Speaker
Speaking about the seminar, Guld said, “Too often in today’s competitive business environment, the focus of attention is on profit. Like the winning score in a ballgame, ‘profit’ is the end result of playing a great game! By focusing your energy on just three areas, you will win over your employees, win over new customers -- and profits are sure to follow.
Sewing Machine Demos, Sales and Training
Room N241
Instructor: Dagon Browning, A1 Vacuum & Janitorial Supply
Dagon has been in the sewing industry for over 25 years. He has sold Bernina, Viking, Pfaff, Elna, Janome, Brother, Singer, as well as industrial machines. He started as a repairman and offers a unique slant on selling. His focus is on educating his customers on the importance of the mechanical and computerized advantage, which he has combined with a simple demonstration. The demo includes a series of props that reinforce those advantages and leaves his customers understanding exactly what machine best suits their current and future sewing needs. Dagon will review details on this strategy during the seminar and share the three keys to a successful demo which include:
- Understanding your customer.
- Determining when and where to start.
- Getting the customer to ask you for a demonstration.
8:30 a.m. - 10:45 a.m.
Setting Up A Sewing Program
Room N231
Instructor: Connie Crawford, Fashion Patterns by Coni
This seminar gives guidelines for providing sewing instructors with a special curriculum and a method of teaching sewing for stores, 4-H Clubs, Girl (and Boy!) Scout troops, and schools. The program gives a very organized, efficient and practical lesson plan requiring minimal preparation time. It allows students to learn the sewing process, as well as their sewing machines, in a basic and comprehensive manner for beginners as well as more advanced students. Many frustrations of sewing can be eliminated through this new approach to teaching sewing. Your customers will be able to develop a basic knowledge of fashion sewing and continue to sew for many years. If you want to nurture a love for sewing and pass on the fun to others, this is the seminar for you.
Green & Totally Clean!
Room N242
How The Joy of Green Cleaning Can Boost Your Bottom Line
Instructor: Leslie Reichert, The Back Door
Would you like to learn how to add green cleaning products to your store? Would you like to know how to teach and encourage your customers on how to “Green” their cleaning and add some green to your bottom line? Join Leslie, a certified green cleaner, for a workshop on Green Cleaning at the VDTA Show!
8:30 a.m. - 12 p.m.
Central Vacuum Certification & Proper Installation
Room N238
Instructor: Vincent Ciernick, A1 Central Vacuum Inc.
This class will be the most comprehensive, complete central vacuum certification and proper installation technique seminar to date! The class is for beginners, veterans and manufacturers. The first half of the class will be for beginners and the second half will cover more advanced topics. The seminar will include illustrations of good and bad installations of new and existing construction and proper underground techniques. The objective is to stop the poor installations that hurt the industry’s future sales due to poor performance and unnecessary service calls. The seminar will start with identifying each fitting, as well as those that hurt future sales due to poor performance and unnecessary service calls. You do not have to be a VDTA member to attend; however, if you wish to obtain your certification during class, you need to be a current member of the VDTA. Attend this seminar and receive the VDTA Installation Manual on CD!
8:30 a.m. - 12:30 a.m.
Central Vac Education Track (Part II)
Room N240
Instructor: Grant Olewiler, M.D. Manufacturing, Inc.
Visit http://builtinvacuum.com/vdtaseminar/ to pre-register
The Central Vac Education Track is back in 2009 by popular demand! M.D. Manufacturing will take your business to a new level when you attend their comprehensive training track designated for central vacuums. Classes in the track will run one after another, each lasting approximately one-hour long and a 10-minute break will allow brief interludes. The Education Track classes will include: Basic Installation, Advanced Installation Techniques, Large Home Installation, Existing Home Installations, Marketing and Selling Central Vacuums, Central Vacuum Technical Theory, Central Vacuum Service, and The Future of the Central Vacuum Industry. M.D. greatly encourages pre-registration of this seminar track to ensure a customized training manual for each of the registrants. M.D. expects to provide almost 50 pages of effective training information to be a part of this program. To sign up for the track, complete the form online at http://builtinvacuum.com/vdtaseminar/
9 a.m. - Noon
IQAir’s Advanced Dealer Training (IQAir Authorized Dealers ONLY)
Room N243
This three-hour IQAir Authorized Dealer update is for those who have already completed IQAir’s full day Air Cleaner College in past years and would like to keep up to date with new IQAir developments. If you are new to IQAir, please attend IQAir’s one-day Air Cleaner College, as the Advanced Dealer Training will provide you with only the latest information regarding technology and product developments. This seminar includes a dedicated segment covering how to add IQAir whole-house air purification sales to your business. It will allow you to boost your sales with both room AND whole-house air purifiers. Attendees who complete the advanced course will receive a certificate of completion. Space is limited so register early to guarantee seating. This seminar is available to IQAir Authorized Dealers ONLY. (Refreshments will be provided)
9:15 a.m. - 10:15 a.m.
What Makes Floriani Products Different
Room N235
Instructor: Kay Brooks, RNK Distributing
What is it about Floriani Products that make consumers vow they are the best you can buy? In this class we will explore the difference and what I did to each product to make all embroidery machines perform better.
Jenny Haskins, Australian, Artist, Designer, Creator, Mother, Grand Mother
Room N237
Instructor: Simon Haskins, RNK Distributing
Who is Jenny Haskins? This class will help you understand the person, which will give you extraordinary insight to her creativity and inspiration.
9:45 a.m. - 10:45 a.m.
Investing In Your Business
Room N239
Instructor: Howard Anderson, Stony Book Sew & Vac
In this seminar you will learn NEW ways not previously presented at VDTA to find money making ideas inside and outside of our industry to make more money in our business. In the turbulent times we are now in, you need to find new proven ways and systems to provide a strong future for your business. You will also learn the importance of investing in your business with time tested ideas that will work when implemented properly. Howard will also update you on the latest news on the Vacuum and Sewing Dealers Forum and the Ultimate Profit Explosion Boot Camp 2009 at this seminar.
Wincor Inc. Wants To Help Central Vacuum Dealers Unlock Profits from Their Existing Customer Base
Room N241
Instructor: Rob Heater, Wincor Inc.
Are you looking for a proven method to restore profits to your dealership, profits that have been steadily eroded by fuel price increases, lower sales, and Internet competition? Or, are you just looking for a simple and effective way to earn more money this year, and every year after? TORNADOPOWER® Central Vacuum Maintenance Cloths by Wincor Inc. can help dealers develop a recurring revenue stream, while they benefit from increased customer contact, enhanced professionalism and higher customer satisfaction ratings. Rob will explain the simple steps that dealers have used to generate $5,000 or more in increased profits per year utilizing TORNADOPOWER® Central Vacuum Maintenance Cloths. Rob will also present marketing and sales support ideas and materials to help increase the profitability of the service side of your business.
10:30 a.m. - Noon
Floriani Software Training for Sales/Educators
Room N235
Instructor: DJ Anderson, RNK Distributing
If you are thinking of selling Floriani Software, or if you are a dealer looking for help, look no further. This class is for you! In no time at all you will see just how simple the Floriani Embroidery Software is to learn and teach.
A Touch of Magic with Every Stitch
Room N237
Instructor: Ange Ross, RNK Distributing
Get the Jenny Haskins Quilt Perfect Software Demo and Training you have been waiting for. You will not only be able to show or sell the software, but teach others how to use it.
11 a.m. - Noon
Fashion & Color Forecast 2009-10
Room N231
Instructor: Connie Crawford, Fashion Patterns by Coni
With a strong emphasis on fashion, the new sewer is ready to learn how to predict future fashions and color. This class will guide you in staying on top of the market information and how to predict future color and fabrics for your store. Whether your customer sews home dec projects or fashion clothing projects, this program will help guide them in today’s lastest color, fabric and fashion trends. Connie has the information you need to update your sense of style and color.
Guess Who Manufactures The Only Space Heater With a Proven 30-Year Record?
Room N239
Instructor: Jan Mohr, SunCloud Distributors
SunCloud Distributors is the only company that makes a space heater that has been around for over 30 years and to this day has never been duplicated. Those original units are still operating with the same efficiency. When you see the knock-offs, you will always buy Solar Comfort!
ZIP Couture
Room N241
Instructor: Linda McGehee, Ghee’s
Zippers have been puzzling for many years. They have gotten a bad rap as being difficult to insert. Yet, they are simple to install when stitched correctly with the proper feet. Learn how to insert zippers in minutes using the All Purpose Foot and the Edge Stitching, Edge Joining or Ditch Quilting Foot. You’ll marvel at the ease of inserting zippers in pockets, pillows, handbags and garments. Let the zipper make a statement on your next project by using decorative zippers. The opportunities are endless and the results so much fun. Whether for garments or bags, insert zippers trouble free, the easy way. Please take note -- I’ve just figured out how to inset a zipper at the top of a handbag for opening without having a long zipper tail extending from the bag. Come join me and learn the new tricks with zippers.
11 a.m. - 1:15 p.m.
Dealing With The Violent Storm
Room N242
Instructor Panel: Sandy Berkshire Keith Quimby, Fran Tabor, Lynette Bullis, Claude Whitacre and Dagon Browning
If you’ve ever felt like throwing in the towel, attend this event. Employees disappoint you, competitors aren’t fair, and the government seems to have it in for you, yet you are expected to smile at the next person who walks in your shop. You are expected to give that customer your positive best, because if you don’t, someday there won’t be a next person. Well, this seminar will involve leading vacuum cleaner store retailers from around the country who continue to grow their businesses. The speakers will take turns sharing their secrets and their formulas for past success as well as their plans for continued growth. Panel members will include Sandy Berkshire of Stuart’s House of Vacuums in Billings, MT, Keith Quimby of Don’s Vacuum Villa in Ogden, UT, Fran Tabor and Dagon Browning, both of A1 Vacuum & Janitorial Supply of Kalispell in Kalispell, MT, Lynette Bullis of Jeff’s Vacuum Center, Claude Whitacre of Sweeper Store. These people are ready to share their survival tools. Each presenter is a seasoned veteran who has survived tough times and emerged still in love with his/her customers, passionate about business and enthusiastic about the future.
12:15 p.m. - 1:15 p.m.
A Balancing Act -- Internet and In-Shop Education, Support & Marketing
Room N237
Instructor: Bernadette Griffith, Elna Inc.
Call 800-367-5651 to pre-register
Technology you can’t afford “not” to have for education, support and marketing. Balancing Internet options with in-store options -- the best of both worlds. Ideas for locating, keeping and affording tech savvy staff will be shared during this seminar.
How to Sell CVS at the Higher Price & Make Full Profit
Room N238
Instructor: Vincent Ciernick, A1 Central Vacuum Inc.
Tired of working so hard just to pay the bills? Tired of losing sales? This seminar will teach you how to stop giving the store away and make the money you deserve. You will learn why you and your product are worth more of their money. Part of your sales is knowledge of proper installations.
Turn Online Traffic to Foot Traffic in Your Store. Are You Getting Found?
Room N241
Instructor: Where2GetIt Staff
Local independent dealers, retailers or franchisees need to get found online to increase sales. This session will give participants an understanding of the fundamentals of online marketing, allowing them to establish a clear Return On Investment (ROI) for their online advertising. Where2GetIt will be offering exclusive discounts to VDTA members at the show for three affordable online marketing packages.
12:30 p.m. - 1:30 p.m.
Boost Your Bottom Line with IQAir Air Purification
Room N243
Call 800-367-5651 to pre-register
A one-hour course designed to show you how to create an new profit center by adding IQAir room air purifiers AND whole-house air cleaning systems to your existing business. Watch your profits soar, even in a recession, by joining IQAir’s elite group of authorized air cleaning experts. Learn why IQAir offers the best products and best dealer support in the industry. Ryan Albretsen of IQAir will host this course. Everyone is welcome to attend, but register now as spaces fill quickly.
12:45 p.m. - 3 p.m.
Knowing The Monogram Wizard Janome Special Edition
Room N231
Instructor: Chris Murphy, Parametric Systems/Needleheads
This seminar will cover the product positioning of the Monogram Wizard Janome Special Edition to leverage sales production, sales and presentation training for the product and user training.
1:30 p.m. - 2:30 p.m.
ESSCO Performance Pet Center: Your New Profit Center for 2009
Room N235
Instructor: Dennis Ronowski, ESSCO
New revenue and profit opportunity! Take a few moments of your time to see the new, exciting assortment of pet related equipment, cleaning, odor control and pet shampoo products that ESSCO is now offering. Assortment includes quality products from such vendors as Cirrus, Fresh Wave, Nil Odor, Germ Guardian, Kirby, Stain-X, and Hoover, and features a deluxe, specialized upright vacuum cleaner with HEPA filtration, carbon filtration for odor control and a pet hair air driven upholstery brush. Be sure to join this seminar so you can take advantage of ESSCO’s promotional incentive offered during the show. Lastly, ESSCO’s Jan/San/Commercial offering will be discussed as well!
How Do I Turn My Business into my Retirement Paycheck?
Room N240
Instructor: Jeff Bratz, Legacy Financial Group
This informational seminar will focus on addressing the challenges of selling a business. Jeff Bratz of Legacy Financial Group will discuss how you might turn the sale into a functional cash flow for retirement.
Panasonic Opti-Flow Cleaning Technology
Room N237
Instructor: Jeff Vogel
Learn the benefits of Panasonic's "Opti-Flow Cleaning Technology" featured in their 2009 upright and canister vacuum cleaner line-up.
1:30 p.m. - 2:30 p.m.
ZIP Couture
Room N241
Instructor: Linda McGehee, Ghee’s
Zippers have been puzzling for many years. They have gotten a bad rap as being difficult to insert. Yet, they are simple to install when stitched correctly with the proper feet. Learn how to insert zippers in minutes using the All Purpose Foot and the Edge Stitching, Edge Joining or Ditch Quilting Foot. You’ll marvel at the ease of inserting zippers in pockets, pillows, handbags and garments. Let the zipper make a statement on your next project by using decorative zippers. The opportunities are endless and the results so much fun. Whether for garments or bags, insert zippers trouble free, the easy way. Please take note -- I’ve just figured out how to inset a zipper at the top of a handbag for opening without having a long zipper tail extending from the bag. Come join me and learn the new tricks with zippers.
2 p.m. - 3 p.m.
Supercharge Your Sales with a Laser Particle Counter
Room N243
Call 800-367-5651 to pre-register
This one-hour course will show you how a laser particle counter works and how to use it to upgrade your customers to the quality air cleaners and vacuum cleaners that your customers deserve. This course is designed for IQAir dealers that already own a particle counter and those interested in learning more about the benefits of using this amazing sales tool to double their high-end sales. It covers many do’s and don’ts in creating a successful sales presentation. Michael Marques of IQAir will host this course. Everyone is welcome to attend, but register now as spaces fill quickly.
2 p.m. to 4 p.m.
Beyond Vacuums -- Riccar’s New Cleaning Products & Extractor Rental Program
Room N242
Riccar dealers are invited to check out the latest additions to Riccar’s profitable program. Vacuum dealer and cleaning chemical authority, Tom Lambdin, Missoula, MT, will teach you how to boost your bottom line by demonstrating and selling cleaning products.
3:00 p.m. - 5:00 p.m.
Introducing QuiltMotion by The Grace Company
Room N235
Instructor: TBA
Join The Grace Company for an in-depth look into the most user-friendly computerized quilting system on the market during the VDTA/SDTA Convention & Show. You can become certified on this new dynamic system during special training sessions at the Las Vegas Convention Center. Four sessions will be available:
- March 12 from 3:30 pm - 5:30 pm Room N235
- March 13 from 3 pm - 5 pm Room N235
- March 14 from 8 am - 10 am Room N231
- March 14 from 10 am - noon Room N231
Click this link for an Adobe Acrobat file with full details
4 p.m. – 6 p.m.
IT’S DEALER APPRECIATION TIME!
You are invited to join in this SPECIAL convention highlight in the Exhibit Hall. The exhibits will be open and various manufacturers will be serving food and refreshments -- in appreciation of you!
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