Edward Wernsman, one of the pioneers at the Milwaukee Sewing Machine Company, graced the sewing industry for more than 35 years. As a fixture in the industry, he provided many years of effective leadership to his staff, customers, and other independent sewing machine dealers in the midwest.
Ed joined two of his brothers in the Milwaukee Sewing Machine Company in 1951. Together they built a retail and wholesale business offering New Home and Necchi sewing machines and a wide variety of accessories and notions. They developed a dealership organization throughout the midwest that has continued to thrive.
Ed possessed a gift of being able to motivate those around him. His positive and enthusiastic attitude brightened the outlooks of all with which he dealt. He had the ability to find the opportunity in any situation and he could pass that optimism on to other independent dealers. Talking to Ed would boost anyone’s spirits and motivate them to try that much harder to serve their customers well.
In leading by example, Ed’s care and dedication to his customers impressed upon his employees and dealers the importance of the highest quality customer service. This included the forward thinking idea that independent dealers were not competing with one another, but working together to meet the ultimate goal of customer satisfaction.
1995 Vacuum & Sewing Hall of Fame Inductee