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Fred E. Swanson
Co-owner, Swanson’s Discount Vacuums
1940 —

Fred Swanson, and his wife Jan, are the owners of Swanson’s Discount Vacuums in Rockford, Illinois. Fred began his business in 1963 as a part-time Electrolux salesman. Working out of his home at first, he built the business into a four store chain with annual sales of over $2 million.

Swanson’s Discount Vacuums carry a full line of Eureka, Hoover, and Royal, in addition to other brands.

Fred’s success has come through hard work and a commitment to quality products and service. Swanson’s also does extensive newspaper and television advertising. They realize the importance of advertising and of being competitive in the marketplace. Their advice has been sought out by manufacturers, and they have served on advisory panels for product and merchandising design.

Swanson’s won the Outstanding Sales Performance Award from Eureka for 1991-1993, and will receive the award in 1995. They have received dealer appreciation awards from Hoover in 1989-1991. Swanson’s was named a Royal Master Dealer in 1991 and 1992 and also received Royal’s National Merchandising Award in 1992. They were named to Health-Mor’s President’s Club in 1993 and won Tacony’s Sales and Marketing Award in 1992.

1995 Vacuum & Sewing Hall of Fame Inductee