Singer Company, Sunheat International
Paul Moeller has long been a fantastic role model for those in our industry, embodying the values of determination and kindness. Paul began working for The Singer Company in Fremont, Nebraska in 1963 as a salesman. He believed his Singer days were nothing more than a one summer job. However, at the conclusion of the summer he was encouraged to accept a transfer to the Lincoln store, where he could resume his education at the University of Nebraska while simultaneously maintaining a Singer career.
In 1966, he was promoted to manager at a Singer store in McCook, the first of his several Nebraska stores. Though he was frequently asked to accept other assignments, he always thought of Lincoln as his home. In the early 1970's when rivalries between sewing brands escalated, Paul remained professional and gracious to his fellow businessmen. Ted Rookstool, President and CEO of SUNHEAT International, recollects first meeting Paul at the Nebraska State Fair. "There was a lot of animosity among competition," Ted confirms, but "Paul was always very polite and friendly. I liked his attitude from the time I met him. He was a good honest competitor."
In 1980, when Singer began their conversion of company owned stores to "dealerships," Paul was transferred to the newly established Dealer Division.
Paul's clients remain deeply impressed with his knowledge and helpfulness. When contacting dealers about showcasing new products, those like John and Sandy Hall of Vac N Sew Inc. didn't hesitate to put them in their stores. They, like many others, believed in Paul's expertise and trusted him with their business. Paul regularly coordinated informational classes on new machines to boost dealer know-how, too.
His estimable outlook and perseverance earned him the position of National Sales Manager for Singer and throughout his early years of service, he was named as one of the Top One Hundred Salespeople in the U.S. Other accolades include Outstanding Achievement awards, Outstanding Sales Performance awards, and Regional Manager of the Year on four separate occasions. Of his success, his wife, Judy, says, "When Paul worked, he worked many long hours for the betterment of the Singer Co. and also for his family," which include children Jeffrey and Juliann, their spouses, and his grandchildren Jonathan and Melanie.
Paul looks out for his dealers while remaining a company man and a supporter for the VDTA•SDTA (back when it was ISMDA, too). He retired from Singer in 2004 with 41 years under his belt and became a representative for Sunheat, and nowadays enjoys maintaining his rental properties, parring the back nine, and perfecting his tennis serve.
2016 Vacuum & Sewing Hall of Fame Inductee