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Richard Grunewald,
SVP Worldwide
February 21, 1948 –

Richard GrunewaldRichard Grunewald was born February 21, 1948 in Grosse Point, Michigan and gained his start in the Vac and Sew industry in 1987 when he was hired by Electrolux/White Consolidated Industries, the owners of Husqvarna Viking and White Sewing Machine Company. Starting his career as a Regional Sales Manager for the state of Michigan, he soon expanded his management into Indiana. In fact, Richard served as Regional Sales Manager for Husqvarna Viking and White Sewing Machines for 21 years and continued in the same position with SVP Worldwide since 2007 with Singer, Husqvarna Viking, and Pfaff Sewing Machines. Today, Richard lives in Macomb, Michigan and is responsible for the Midwest states of Michigan, Illinois, Indiana, and Ohio for SVP Worldwide.

Prior to joining Elextrolux/White Consolidated Industries, Richard was an ad account representative for Michigan Snowmobile, ad account representative for Sealy Mattress Co, area representative for the Dixie furniture group, independent representative for Desoto Furniture Co, and from 1984-1986 owned and operated The Office Deli and Restaurant in Southfield, Michigan.

While many people shaped Richard's path, he credits three people in particular for molding his beliefs and helping him reach his goals. Bengt Gerborg, President and Stan Ingraham, Vice President of Husqvarna Viking and White Sewing Machines allowed Richard the freedom to be creative and offered him the tools of success. Dale Houghtaling, owner of Viking Sewing Center in Ann Arbor, MI also taught Richard the view and needs of the retail sewing machine dealer, which he has carried forward since beginning in this industry.

Over the past 30 years, Richard has received numerous awards, including Salesman of the Year 1976, Sealy Mattress Co; Excellent Sale Performance, Husqvarna Viking/White 1987; Increased Sales Award 1988; Consistency in Excellence Award 1997, 1998, 1999, 2000, 2001, 2002 and 2003; Runner-up Salesman of the Year 1993, 1994, 1995; Salesman of the Year, Husqvarna Viking/White 1992, 1996, 1999, 2005; and Salesman of the Year SVP Worldwide 2008, 2015.

Richard is married to wife, Patricia, who is an avid sewer and inspires him daily; father to two children; and a grandfather of five. When asked words of advice, he lives by the following: Be a great listener, live by the sunset rule in returning calls, and follow through with your ideas as creatively as possible.

2017 VDTA-SDTA Hall of Fame Inductee