In 1989, Tacony introduced the Simplicity line of quality vacuum cleaners as a premier profit line for the independent retailer. Simplicity’s superior performance, durability and convenience features, coupled with restricted distribution, offer Simplicity retailers the products and programs needed to compete with mass merchant vacuum cleaner lines. While most brands use plastic plates on the bottom of their vacuums, Simplicity uses metal. It is a great feature to show off to customers who’d like to know why Simplicity is “the vacuum you’ll flip over.”
As the name implies, Simplicity doesn’t believe that adding gadgets and gizmos is the way to build exceptional vacuums. Instead, engineers and structural designers scrutinize every detail of the vacuums to ensure each element is the best it can be. The Simplicity Premier upright series is backed by a warranty that is six times longer than the industry standard. Tacony manufactures Simplicity upright vacuums at its facility in St. James, MO, allowing Simplicity to proudly put “Made in USA” labels on all uprights. Simplicity now offers an array of performance features that your customers won’t find at discount stores. For example, the Simplicity Synergy has the exclusive Tandem Air System and metal details everywhere. The Synergy is not just a vacuum cleaner, it’s a vacuum cleanest.
Simplicity vacuum cleaners are sold exclusively through independent dealers. The Simplicity program offers a protected territory with a written agreement. Simplicity vacuums are also brand protected, meaning you won’t find Simplicity branded models at the mass merchant as with other so-called “protected” programs. Being a Simplicity Protected Retailer means that you can demonstrate with confidence that your efforts will benefit you, not the competition down the street.
Simplicity provides a wide range of tools to effectively demonstrate products, including videos, dust meters and demo kits. Simplicity prides itself on providing a high-level of point-of-purchase support with items such as lighted store signs, banners, display stands, hang tags, aprons, shirts and much more.
Simplicity is ready and willing to sponsor programs that help you create sales in your store. Examples are a vacuum loaner (rental) program (Simplicity provides the vacuums free), a free trial program and special event sales programs. The Simplicity Factory Advertising Program means that all Simplicity purchases accrue special 60/40 advertising funds to run a variety of factory provided ads.
Bottom line, Simplicity sells only to independent retailers, so programs are designed to give retailers what they want and need to demonstrate and sell Simplicity. Simplicity strives to lead the vacuum industry in independent retailer support programs that work to improve sales and profit for retailers. After all, Simplicity’s success is dependant on your success. To learn more about Simplicity vacuums or to become a Simplicity dealer, contact Bill Violand at 1-800-659-5052, or visit www.simplicityvac.com.