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In 1978, frustrated with traditional bag vacuum cleaner constantly clogging and not effectively picking up dust and dirt, James Dyson was determined to develop the technology for the first vacuum cleaner with constant suction. He found that by making the air stream spin, dirt and debris are subjected to centrifugal force and are thrown out of the air. A cone shape speeds up the spinning air to create greater centrifugal force, so even finer dust particles are thrown out of the air. Because the airflow is unobstructed, there’s nothing to clog. The result of Dyson’s cyclone technology, combined with his numerous other patented technical advances, is the first vacuum that doesn’t lose suction.

Fifteen years, over 5000 prototypes (5,127) and numerous rejection letters from shortsighted multinationals later, he launched the Dyson DCO1 Dual Cyclone™ vacuum cleaner. Within two years, DCO1 became the number one selling vacuum cleaner in the UK and by 1995 Dyson was the best selling cleaner.

The patented Dyson Cyclone continues to be the vacuum cleaner technology that does not lose suction. Other vacuum cleaners lose suction but a Dyson cleans each room as well as the first.

Researching and developing new products and technology that work better is at the core of Dyson, all of which is carried out at the Dyson Research and Development Centre in Malmesbury, Wiltshire, UK. One third of employees are engineers and scientists who design, develop and engineer all new Dyson products and technology, as well as challenge and develop existing technologies. Dyson has almost 1,000 patents and patent applications for over 150 different inventions.

Dyson, which launched in the U.S. in 2002, remains committed to the development of new products that work better. Dyson’s engineers and scientists are working on many other new technologies to solve problems in the home.