Baby Lock provides sewing and embroidery enthusiasts with machines that are built with a fantastic combination of advanced technology and patented easy-to-use features. Baby Lock’s innovative line of sewing machines, embroidery machines, sergers, and accessories truly enhances the love of sewing. Baby Lock makes sewing easier and more fun, threading is a breeze to manage, and there are more stitches to choose from than ever before.
With an unparalleled 40 years experience, Baby Lock has brought to the market place such serger features as “Instant Jet-Air Threading,” the wave stitch, dial-in rolled hemming, and an adjustable fabric support system for unsurpassed stitch quality. Today, Baby Lock USA has a full line of quality built sewing machine products. With Baby Lock, sewing, embroidering and serging are something everyone can do.
Because Baby Lock products are sold only through independent dealers, protected territory is ensured for every authorized Baby Lock dealer with the signing of a dealer agreement. Each agreement is customized with specific details mutually agreed upon between you and your Baby Lock regional sales manager. In addition to machines and accessories, Baby Lock provides dealers with other great products to sell, such as Baby Lock Stabilizers, machine workbooks, and Designer’s Gallery Software.
Baby Lock’s programs are designed to create an atmosphere of excellence, and Baby Lock strives to make your experience a positive one. State-of-the-art products are certainly important, and, as independent dealers, you have many suppliers from which to choose… but product alone is not enough. Baby Lock is committed to becoming your primary resource for knowledge as well. The Baby Lock experience includes product training, technical support, knowledge of market trends, business training and products of unsurpassed quality. This experience then has to be communicated to the consumer to be complete. Programs such as Baby Lock’s dealer network, the annual Baby Lock Tech conference, co-op advertising, prepaid freight, incentive programs, and school programs serve as a way to support dealers’ efforts in selling Baby Lock products.
Baby Lock provides dealers with many resources to raise consumer traffic, including national ad campaigns, a dealer locator, a Web site, and a professional sales staff to assist you. Included in the Baby Lock network are the Regional Sales Manager Program, Baby Lock educators, a technical service department, and a toll-free help line.
With Baby Lock you experience more than products -- you get a team of professionals that are dedicated to your success.
To learn more about Baby Lock or to become an authorized Baby Lock retailer, call 1-800-298-8810 or visit www.babylock.com .