2017 VDTA Convention


General Info Classes 2018 Exhibitor List Charlotte Hotel Information2018 Charlotte

Information for Exhibitors
Setup: March 22 & 23

2018 Charlotte
Exhibitor Contract
2018 Charlotte
Rules & Regs.
The SWEEP Form Success Studios
Sponsorship Form
2018 Charlotte
Booth Layout
2018 Charlotte
Charity Fun Night Form
2018 Charlotte
Sponsorship Form
2018 Charlotte
Dealer Guest Registration
2018 Charlotte
Show Guide Advertising Form
2018 Charlotte
Exhibitor Badge Registration
2018 Charlotte
Seminar & Stage Demo Proposal Form
2018 Charlotte
New Product Showcase
Shepard Exhibitor Kit PDF

Exhibitor Kit- Click on Logo

Click on the day to view complete the schedule of classes.


7:30 AM - 8:45 AM Rooms 209 / 210
Rise and Shine with DIME
Dealers will learn about the vast and varied money-making programs available to them and see how easy
it is to increase their foot traffic and revenue with any or all of DIME's offerings. DIME's programs bring money into your store no matter which machine brand you sell. To pre-register call Wayne Walker at 918-456-1973.

7:45 AM - 8:45 AM Room 203B
Coffee with the Cosplay Ladies
Open to ALL Retailers
Visit with Tracy Mooney & Cheryl Sleboda from Sew Much Cosplay™! Drop by on your way to the Keynote Address, have a snack, and meet the most exciting vendors the Home Sewing Industry has seen in a long time! The Sew Much Cosplay™ Trunk Show will be on display! Please call 865-549-5115 and let us know if you will join us.

8 AM - 8:45 AM Room 206

Digital Marketing 101 for Vacuum Dealers
Instructor: Josh Sutherland, Sew & Vac Media
Bridging the marketing gap from the yellow pages era
to today. Come learn simple strategies to help you compete online and grow your business. Make it easier for customers to purchase quality products from your store by being visible to them online.

KEYNOTE, 9 AM - 10 AM Room 207

The Leader's Ladder: How You Climb Defines Your Success
Speaker: Dave Ferguson, The Leader's Coach
Many leaders never get off the first rung of the leadership ladder. Others progress, but skip some of the steps.
Dave Ferguson will share his proven strategy for increas-ing your leadership influence at every level. Learn from Dave how you can determine where you are on the ladder and how you can reach higher levels of true success.

10:15 AM - 11 AM Room 209 / 210
See and demo brand new products launching in 2018.
To pre-register call Wayne Walker at 918-456-1973.

10:15 AM - 11:15 AM Room 201AB
Installation, New and Existing Homes: Central Vac Education Track
Instructor: Grant Olewiler, M D Manufacturing
Gear up for the 1st session of Grant Olewiler's COMPLETE Central Vac Education Track, four sessions total. If you
have any questions about central vac installation or want to learn even more about installs, this is a class for you!

10:15 AM - 11 AM Room 202AB

Bring New Life to Your Embroider Events
Instructor: Tamara Evans, OESD
Learn tips for hosting successful and profitable embroidery events that will spark excitement and enthusiasm
about embroidery in your store. Learn about eventing options from OESD and how to prepare, promote, and execute your own events. We will also discuss how to keep customers coming back after the event is over to generate follow-up sales.

10:15 AM - 11:15 AM Room 206
How to Get the Most out of Your Staff, Your Business, and Yourself
Instructor: Ken Bank, Bank's Vacuum
Success as an independent retailer comes, in part, from knowing how to best interact with and manage PEOPLE.
Ken Bank, President of Bank's Vacuum, presents a wealth of knowledge about how you can capitalize on the people aspect of your business and gain more profits! Q and A at the end of class.

10:30 AM - NOON Room 203B
Introducing Sew Much Cosplay™
Instructors: Tracy Mooney & Cheryl Sleboda,
Sew Much Cosplay™
After the Keynote Address, come experience THE Brand New Product Line that has been designed to introduce
a totally new demographic to the Home Sewing Industry. This is your opportunity to hear Tracy and Cheryl, owners of the Sew Much Cosplay™ brand, explain how you can create a whole new segment of your business with a totally new and energized clientele.

10:30 AM - 11:15 AM Room 203A
Establishing an Employee Training Program
Instructors: Connie Fanders and Christy Burcham, BERNINA
One of the biggest struggles in running a retail store is finding the time to properly train employees. We will discuss strategies for implementing a training program that works. We will also demonstrate the features of the BERNINA Learning Center.

10:30 AM - 11:30 AM Room 204
Take Your Classes and Workshops Online: Creating an Online Course & School
Instructor: Cindy Cummins, DIY Style
Yes, Craftsy does it, and so can you! Learn all about creating your own online course and ultimately your
own school. With a plan and some tech know-how (that you will learn in this seminar), take your best and most sought-after classes, techniques, and demo's online with a Learning Management System. It's not as hard as you might think!

11:15 AM - NOON Room 205

Flexibility−Diversification−Marketing: Survive & Thrive in an Ever-Changing Market
Instructor: Peter Asciutto, Vac & Dash
Vac & Dash, "The South's Most Unique Specialty Store," opened in 2004 as part Running Store, part Vacuum Store, part UPS Shipping Outlet. Over the years, the store has embraced flexibility and applied various marketing techniques to grow the business. In this fun and entertaining seminar, get ideas about how your vacuum business can find and embrace diversification along with - yes, creativity!

11:15 AM - NOON Room 202AB
Everyday Embroidery Sales with OESD
Instructor: Tamara Evans, OESD
Learn how to merchandise your store for more embroidery sales every day. We will discuss product and sample displays, product assortment, managing design collections, and more.

11:30 AM - 12:30 PM Room 206
Bringing Your Products to Life
Instructors: Travis Hickey and Chris Black,
C&T Consulting
An Art: Filled with live examples, store situations, and definitive answers to growing your in-store retail business!
A VDTA Must-See Seminar!

11:30 AM - 12:30 PM Room 201AB
Central Vacuum Service:Central Vac Education Track
Instructor: Grant Olewiler, M D Manufacturing
So your customer bought a central vacuum system... but your work isn't done. Servicing central vacuums is an important part of the job too! Attend the second session of Grant Olewiler's COMPLETE Central Vac Education Track, four sessions total, and take away the best information about service. Powerpoint and handouts will be available.

12:15 PM - 1 PM Room 202AB

In-Store Embroidery Education with OESD
Instructor: Jordan McCroskey
An in-store embroidery education program encompasses both employee training and consumer education. Learn how to ensure your employees are fully trained to teach, troubleshoot, and sell embroidery while also developing a series of classes to ensure your customers are completely confident in their embroidery skills!

12:30 PM - 1:15 PM Room 203B
Floriani's My Design Album (MDA)
(Inspired by DJ Anderson)

Instructor: Darlene Pollard, RNK Distributing
Open to all Floriani MDA Retailers
Join Darlene Pollard of RNK as she shows you the most powerful, least expensive Floriani Software ever introduced - Floriani Image Maker, MDA, and FTC all in one. If you are not selling it, you are NOT showing it. Darlene has sold more of this amazing software than any other Floriani Educator and you will see why!!!

1 PM - 1:45 PM Room 203A
BERNINA Toolbox Embroidery Software in Six Simple Steps
Instructors: Connie Fanders and Christy Burcham, BERNINA
Learn the six essential features of BERNINA Toolbox Embroidery Software that will make using AND selling this product effortless. You'll leave with a clear picture of the target consumer for this product and a simple strategy for add-on sales.

1 PM - 2:30 PM Room 208A

Success Studios: Small Group Discussions
For the first time at VDTA, we are thrilled to present SMALL GROUP DISCUSSIONS for BOTH vacuum and
sewing dealers! How it works: Each table is assigned various topics. Sit at a table of your choice and trade ideas with your peers. After a short time, switch tables. You'll be seated with new people, discussing new topics.

1:30 PM - 3:30 PM Room 203B
Selling Floriani Stabilizers with Save 2 Sew
Instructor: Darlene Pollard, RNK Distributing
Open to all Floriani Software retailers
Join Darlene Pollard for this continuation of money- making tips that will keep your customers happy with their machines while putting a lot of extra money in your register.

3:45 PM - 5 PM Room 203B

Introducing The Embellish™ Dealer Program
Instructor: Ricky Brooks and Hope Yoder, RNK Distributing
Open to ALL retailers
We will explain the sellable difference in each Embellish™ product - what separates it from Floriani or any other brand and why independent business owners should consider adding the line. Embellish™ will only be sold through independent retailers. And RNK has an entire team of exclusive Embellish Educators, trained and ready to introduce your staff and consumers to this new, fresh, and exciting line. We're coming to VDTA with the desire to sign-up as many new Embellish Dealers as possible and book as many events as our calendar will allow.