2017 VDTA Convention


General Info Classes 2018 Exhibitor List Charlotte Hotel Information2018 Charlotte

Information for Exhibitors
Setup: March 22 & 23

2018 Charlotte
Exhibitor Contract
2018 Charlotte
Rules & Regs.
The SWEEP Form Success Studios
Sponsorship Form
2018 Charlotte
Booth Layout
2018 Charlotte
Charity Fun Night Form
2018 Charlotte
Sponsorship Form
2018 Charlotte
Dealer Guest Registration
2018 Charlotte
Show Guide Advertising Form
2018 Charlotte
Exhibitor Badge Registration
2018 Charlotte
Seminar & Stage Demo Proposal Form
2018 Charlotte
New Product Showcase
Shepard Exhibitor Kit PDF

Exhibitor Kit- Click on Logo

Click on the day to view complete the schedule of classes.


8 AM - NOON Exclusive Off-Site Class!
How Thread is Made: A&E Gütermann Facility Tour Transportation provided.
Limited space: 1 attendee per dealer's store
Ever wonder how thread is actually made? Enjoy a rare opportunity to visit the corporate campus of 127-year-
old thread manufacturer, American & Efird, the only thread company with full scale operations remaining in the U.S. Tour their state-of-the-art facilities, learn how the quality threads in your store such as Intressa®, Maxi-Lock®, PermaCore QE®, Robison-Anton®, and Signature® are made. Call 800-367-5651 to sign-up!

8 AM - 8:45 AM Room 209B / 210B
In the Hoop
Instructors: DIME staff
Teach your customers how to make the most sought-
after embroidery designs in the industry. Perfect Embroidery Pro has all the tools you need.
Every hour, beginning at 10 AM Off-Site Anita Goodesign Facility Tour. Must provide own transportation.
Limited space: 10 people per tour
A facility tour of Anita Goodesign in Charlotte, North Carolina, only 15 minutes away from the Convention Center in Charlotte. See firsthand the magic behind the making of embroidery designs with an exciting behind-the-scenes look at the entire creative process from original artwork to finished designs. Also, you will be able to meet and interact with the entire team from artists to educators to digitizers. Tours begin on the hour and run thru 4 PM.
Call 704-206-1296 to secure your spot.

9 AM - 9:45 AM Room 209B / 210B
Turn Your Embroidery Machine into a Longarm
Instructors: DIME staff
Learn how to make custom, shape, and overall quilting designs to quilt any quilt. My Quilt Embellisher does it all.

9 AM - 9:45 AM Room 206
Machine Embroidery for the Modern Sewist
Instructor: Jordan McCroskey, OESD
OESD has partnered with top selling designers in the sewing industry to create new, modern machine embroidery designs. The designers and top educators from OESD will give you inspiration on how to use these collections to attract new customers to machine embroidery. Be inspired by embroidery projects and class ideas that will help to make your machine embroidery business grow!

9 AM - 10:30 AM Room 203B
My Floriani's Total Quilter
Instructor: Kathi Quinn, RNK Distrib.
Open to ALL FTQ Retailers
There's no other quilting software like it! None! Come see what makes it unique and easy to sell!

10 AM - 10:45 AM Room 209B / 210B
Piece in the Hoop
Instructors: DIME staff
Precision piecing has never been easier with the patented software, My Block Piecer. Share the top 10 piecing in the hoop tricks with your customers.

10 AM - 10:45 AM Room 206
In-Store Embroidery Education with OESD
Instructor: Jordan McCroskey, OESD
An in-store embroidery education program encompasses both employee training and consumer education. Learn how to ensure your employees are fully trained to teach, troubleshoot, and sell embroidery while also developing a series of classes to ensure your customers are completely confident in their embroidery skills!

10:45 AM - NOON Room 203B
Introducing The Embellish Maker Software
Instructor: Hope Yoder, RNK Distrib.
Open to ALL Retailers
You've heard the buzz about Hope Yoder's new product line for crafters, embroiderers, and quilters - Now see the software program that ties it all together. See how easy and seamlessly Hope can move from one segment of our industry to another, and with the Embellish Maker Software, bridge them all together.

11 AM - 11:45 AM Room 209B / 210B
Precision Lettering
Instructors: DIME staff
Nothing says homemade like unprofessional lettering. Learn how to 'say' it like the pros! Top 10 tricks in Word Art in Stitches.

NOON - 12:45 PM Room 209B / 210B
Ready-to-Wear Trends
Instructors: DIME staff
The only way to get today's look of whipped satins, chunky thread, and open fills is in Vintage Embroidery Software. Learn how to duplicate what you see in department stores with this user-friendly program.

NOON - 12:45 PM Room 206
Stabilizer Mastery with OESD
Instructor: Tamara Evans
This course will cover how to become a trusted embroidery advisor. We will discuss how to recommend the right stabilizers and products for your customers' projects as well as how to troubleshoot common embroidery problems. Learn about the new stabilizers in the OESD line and how to sell them to your customers. We will also review in-store merchandising options to maximize revenue per square foot.

1 PM - 4 PM Room 207
Powerhouse Roundtable by Dealers for Dealers
A can't-miss panel of your peers in the sewing and
quilting industry: accomplished dealers talking about successes, challenges and solutions that can help your profits grow in 2018 and beyond! Panelists include:

Marie Walters – Marie's Sewing Center
Paul LaPonte – Quality Sewing
Capi Saxton – Always in Stitches
Ron Goldkorn – Sew Much More
Rhonda Lopez – Nuttall's Fabrics
Lynn/Lee Troxell – Lee's Creative Sewing

4:15 PM - 5:15 PM Room 203B
Introducing: "Hands-On™ Sewing Schools"
Instructor: Ricky Brooks, RNK Distributing
Open To All Retailers
Are you tired of conducting expensive time-consuming events for the same group of attendees? Are you
looking for an event format that doesn't have the appearance of something you have recycled? Do you want to sell MORE MACHINES and MORE ancillary products like you did when you hosted your first event? Come spend 90 minutes with me & I WILL SHOW YOU THE REAL MONEY!

6:30 PM Room 207
Industry Awards Presentation
Join the VDTA•SDTA in honoring the outstanding individuals in the sewing and vacuum industry,
including Hall of Fame inductees, 20 & 30 year members, Dealer of the Year, and VDTA/Epstein Scholarship recipients.Immediately Following Awards Presentation Industry Cocktail Reception
Immediately after the Awards Presentation, join us for a cocktail reception. Food, beverage, and good times to be had by all! Sponsored by Domel, Brother Int'l.